Yaritza Beltre Escorborts
Santo Domingo,Dominican Republic
Summary
Dynamic business development professional with over 10 years of expertise in business development, brand positioning and human capital management. Proven track record of driving revenue growth through innovative strategies and effective team leadership. Adept at leveraging market insights to enhance organizational performance and cultivate strategic partnerships.
Demonstrated skills and knowledge in negotiating with B2B and B2C clients, POS marketing, trade marketing, and sales strategy focused on retail and distributor channel, achieving demonstrable results in conjunction with multidisciplinary teams.
Overview
11
11
years of professional experience
Work History
Marketing and Value Offerings Advisor
CEMEX Dominicana
12.2023 - 10.2024
- Managed and executed nationwide trade marketing strategies for Cemento Titán.
- Performed monthly and annual budget oversight, ensuring 97% compliance.
- Managed nationwide rollout of POS marketing campaigns for Titan and Construrama.
- Enhanced sales strategies, driving hardware customer acquisition valued at over US$180K.
- Oversaw annual merchandising program for Titán and Construrama brands.
Value Offerings Operational Support Advisor
CEMEX Dominicana
06.2023 - 12.2023
- Developed detailed business models to estimate profitability for Multiproducts and Value Offerings sector.
- Monitored and updated construction material prices to maintain competitiveness.
- Data analysis to define better strategies to achieve profit margin projection
- Optimized steel price alterations to secure an increase of over US$250K in net margin.
- Presented key insights effectively to high-level commercial and presidential executives.
Social Enterprise Business Manager
Horizon Empowers
04.2021 - 05.2023
- Provided consulting services to assist in decision making for new business plans.
- Identify new business and/or sales opportunities in regional market
- Crafted and presented comprehensive business plan to obtain Board endorsement for CA project, leveraging more than US$60K in capital funding.
- Ensured adherence to budget while aiming for sales targets.
- Managed execution of advertising efforts for companies in Honduras.
Learning & Development Specialist
Centro Cuesta Nacional
11.2016 - 04.2021
- Delivered targeted workshops for improvement of supervisory, coordination and management team soft skills.
- Led certification program for Boar's Head in the Dominican Republic.
- Devised programs to develop executive potential among employees in lower-level positions.
- Conducted assessments, surveys and interviews to identify training needs and develop appropriate courses.
- Created lesson plans, course materials, job aids, presentations, videos and other resources for learning activities.
Personal Accounts Banking Executive
Scotiabank
03.2014 - 12.2015
- Increased client portfolio and product offerings by effectively managing sales of financial products.
- Delivered specialized customer support for account concerns, personal loans, mortgages, and certificates.
- Identified customer financial objectives and provided customized banking packages.
Education
Digital Marketing Fundamentals & E-commerce - Digital Marketing
Google Academy
01-2025
Certification as Professional Training Facilitator -
INFOTEP
RD01.2016
Post graduate Degree - Int. Business management
Fanshawe College
Canada01.2013
Bachelor's degree - Business Administration
UNAPEC
RD01.2011
Skills
- Strategic planning
- High level of strategic communication
- POS Activity Expertise
- Leadership
- Negotiation
- Sales strategy
- Analytical thinking
- Business Management
- Client relationship management
Languages
Spanish
First Language
English
Proficient (C2)
C2
Timeline
Marketing and Value Offerings Advisor
CEMEX Dominicana
12.2023 - 10.2024
Value Offerings Operational Support Advisor
CEMEX Dominicana
06.2023 - 12.2023
Social Enterprise Business Manager
Horizon Empowers
04.2021 - 05.2023
Learning & Development Specialist
Centro Cuesta Nacional
11.2016 - 04.2021
Personal Accounts Banking Executive
Scotiabank
03.2014 - 12.2015
Digital Marketing Fundamentals & E-commerce - Digital Marketing
Google Academy
Certification as Professional Training Facilitator -
INFOTEP
Post graduate Degree - Int. Business management
Fanshawe College
Bachelor's degree - Business Administration
UNAPEC
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