Innovative and impact-driven Brand Strategist & Start-up Creator with over 15 years of experience in launching and scaling more than 10 brands across emerging markets, including LATAM and Asia. Demonstrating deep expertise in niche market research, brand development, start-up acceleration, and cross-cultural project execution. Known for transforming bold, unconventional ideas into profitable ventures. Combining strategic vision with operational precision and thriving in complex, multi-sector environments.
Market expertise
Market research, finding Free Niches, creating an Idea, creating a Brand, Developing a Project, attracting Investors, project Implementation, Stabilization, Sales/Exit.
1.Waterlilly, (2006) - Design furniture in collaboration with top Asian designers.
2.Kukla (2013) – Online ordering platform for plus-size women's clothes.
3.Duudala (2013) – Seamless knitwear production for the Scandinavian market.
4.Diet Delivery* (2014) – Subscription-based healthy meal delivery.
5.MilkyZoo (2015) – Pet supplies store with cynologist consultations.
6.Floral Box (2016) – Customizable flower and sweets box concept.
7.Jewell (2017) – Costume jewelry with digital stylist.
8.SSSFonds (2017) – Service dog foundation for visually impaired.
9.BabyBoss (2018) – Rental of clothing packages for infants.
10.Social Business Enterprise (2019) – Dog safety courses (EU funded).
11.Orthodox (2020) – Orthodox jewelry production and online sales.
*Diet Delivery project was rejected by a support structure, and later copied by their staff.
Nationality: Latvian
Residence: Dominican Republic from March 9, 2022
Languages: Latvian (Native), Russian (Proficient), English (Advanced), Spanish (Intermediate)
• Sold a new IT service (remote monitoring and maintenance of IT systems and networks) to 42 legal clients in the Latvian market, while being at user level of Microsoft Office.
• Was the top salesperson in a team of 120 specially trained salespeople for 6 years, consistently exceeding targets and working less than 3 days a week. The company's marketing director invited me to establish a joint venture. When I formed my first company, I hired that marketing director to work for me.
• Finalist of the annual Sales Management GURU Competition (Latvia), achieving 2nd place out of 482 participants. The competition consists of 10 rounds over a period of 2 months.
• Member of the State Examination Committee in Entrepreneurship and Marketing for Bachelor's Final Examinations at Business University Turiba, from 2003 to 2011.
• Member of the Association Mediation and ADR (Alternative Dispute Resolution) with specialization in commercial disputes in the real estate industry. Experience in solving extra complex problems – out of 10 court cases, 9 were resolved verbally.
• Established a basketball team from scratch, comprising non-athletes and amateur athletes, overseeing training sessions, motivating participants, and securing 1st place for two consecutive years in the Latvian Banking Basketball Cup, competing against 12 teams from banks. Project budget: "0".
• Created my first brand while living "together" with 17 tigers for 3 weeks in the Tiger Temple in Thailand.
• With no preparation, won 1st place in the Jameson Drag Race Cup in 1997, competing against 29 participants.
Creating Value
Start-Up's
Design
Psychology
Cynology
Auto&Moto
Office
CorelDraw
CRM
Scable Solution
AI
Google Analytics
Mailchamp
Facebook Ads