Summary
Overview
Work History
Education
Skills
Startup Experience
Facts
INFO
Work Availability
Accomplishments
Languages
Interests
Software
Timeline
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Velga Ina Chaikovska

Velga Ina Chaikovska

Brand Development Strategist | LATAM Market Expert
Dominicana Republic,Santiago De Los Caballeros

Summary

Innovative and impact-driven Brand Strategist & Start-up Creator with over 15 years of experience in launching and scaling more than 10 brands across emerging markets, including LATAM and Asia. Demonstrating deep expertise in niche market research, brand development, start-up acceleration, and cross-cultural project execution. Known for transforming bold, unconventional ideas into profitable ventures. Combining strategic vision with operational precision and thriving in complex, multi-sector environments.




Overview

2026
2026
years of professional experience

Work History

Official Representative in the Dominican Republic

LCCI
2023 - Current
  • Company Overview: Latvian Chamber of Commerce and Industry, EUROCHAMBRES
  • Consulting for Latvian and EU entrepreneurs seeking to enter the LATAM market. Developing pilot projects in the Dominican Republic, market research, project and business planning, project management.

Founder, Board Member, CEO

PDS LLC
2022 - Current
  • Company Overview: United States - Dominican Republic
  • Market research (horizontal, vertical), Niche identification, Statistical and personalities verification, Project development, Business plan development, Investor attraction, Project management, Branding, Marketing.

Business Trainer

KIC, Commercial Education Center
2014 - 2020
  • Company Overview: The Top Education and Business trainings center in Baltic States.
  • Advising senior and middle level Sales Managers in Sales Management, Seller Motivation, Marketing, Development of Remuneration systems. Creation and training of Sales teams.
  • Consistently high NPS scores (up to 92), indicating excellent participant satisfaction.

Marketing and Sales Director

REALTO Group
2015 - 2017
  • Company Overview: The largest lessor and manager of Business centers in the Baltic States.
  • Led marketing initiatives to attract tenants and build loyalty, overseeing 14 facility supervisors. Enhanced brand presence through targeted campaigns and engaging digital content. Branding for related businesses (Brewery, Terrace Board factory, Manor complex).
  • Conducted market research and sales analysis to refine strategies.

Marketing Director Baltics, Head of TeleSales

Eden Springs (now Culligan International)
2013 - 2015
  • Company Overview: The group of Cott Corporation (NYSE: COT; TSX: BCB).
  • Marketing, media relations, post-market systems. Sales training, customer service management.
  • Increased TeleSale by 24%.

Head of Digital Marketing Department

GmbH Heise Gruppe
01.2010 - 01.2012
  • Company Overview: Information services, ~ 200 empl., 42 web portals, 24 annual print catalogs
  • Conducting marketing campaigns and barter transactions to promote the portals and achieve financial goals, including creating presentation materials. Managing social networking activities. Developing digital advertisements, designing new versions of the portal and online supermarket (ecommerce), and overseeing IT development. Utilizing Google Adwords, Google Analytics, Scalable Solutions, SEO, and SEM solutions in Daily operations. Selecting, Training, Managing the Sales Team within the Department. Developing and Managing systems to Motivate the Sales force. Providing Training and oversight for Customer Service. Developing and Maintaining the Intranet.
  • Information services, ~ 200 empl., 42 web portals, 24 annual print catalogs

Founder, Board Member, CEO

BiPrO Centrs
2003 - 2011
  • Company Overview: Marketing&Sales, IT service, Design company
  • Marketing services, Customer services, Sales trainings, Mediation services - achieved pre-trial settlements in 9 out of 10 legal cases submitted, utilizing mediation techniques.
  • Sold a new IT service (remote maintenance of IT systems and networks) to 42 legal clients in the Latvian market, while being at user level of Microsoft Office.
  • Developed a sustainable design furniture line with top Asian designers; led international promotion and built a European sales and distribution network.
  • Major Clients: YIT Construction, Vita Credit, Jāņa Sēta, Black Cat House, Ciro’s Pomodoro, Bunkus Law Office, Info Mežs, Info Pols.

Member of the State Examination Committee

Business University Turiba
2003 - 2011
  • Company Overview: The first and largest private university in Latvia
  • Member of the State Examination Committee in Entrepreneurship and Marketing for Bachelor's Final Examinations at Business University Turiba.

Head of Marketing and PR Department

Group 4 Security Latvia (G4S)
2003 - 2006
  • Company Overview: The world's largest provider of security services ~1,400 employees
  • Planning and Executing the Marketing Budget to achieve the Goals of the Commercial Service. Market Research and Surveys. Developing and Managing the Training and Entertainment Programs for all levels. Sponsorship Projects. PR, 24/7 Emergency Response.

Sales Executive

TeleMedia (Telia group)
1995 - 2001
  • Stable 1st Place throughout the Years in the Competition of 120 Professional Sellers - regularly exceeding the daily plan of 680 LVL + VAT. Training of New Employees in Sales.

Education

Master's Degree - Business Administration

Business University Turiba
Riga, Latvia, EUROPEAN UNION
04.2001 -

Master's Degree - Public Administration

State University of Latvia
Riga, Latvia, EUROPEAN UNION
04.2001 -

Bachelor's - Personnel Psychology

State University of Latvia
Riga, Latvia, EUROPEAN UNION
04.2001 -

Higher Professional Education - Marketing Psychology

State University of Latvia
Riga, Latvia, EUROPEAN UNION
04.2001 -

Skills

Market expertise

Startup Experience

Market research, finding Free Niches, creating an Idea, creating a Brand, Developing a Project, attracting Investors, project Implementation, Stabilization, Sales/Exit. 


1.Waterlilly, (2006) - Design  furniture in collaboration with top Asian designers.

2.Kukla (2013) – Online ordering platform for plus-size women's clothes.

3.Duudala (2013) – Seamless knitwear production for the Scandinavian market.

4.Diet Delivery* (2014) – Subscription-based healthy meal delivery.

5.MilkyZoo (2015) – Pet supplies store with cynologist consultations.

6.Floral Box (2016) – Customizable flower and sweets box concept.

7.Jewell (2017) – Costume jewelry with digital stylist.

8.SSSFonds (2017) – Service dog foundation for visually impaired.

9.BabyBoss (2018) – Rental of clothing packages for infants.

10.Social Business Enterprise (2019) – Dog safety courses  (EU funded).

11.Orthodox (2020) – Orthodox jewelry production and online sales.

*Diet Delivery project was rejected by a support structure, and later copied by their staff.

Facts

  • Sold a New IT service (remote monitoring and maintenance of IT systems and networks) to 42 Legal clients in the Latvian Market, while being at the user level of Microsoft Office.
  • Was the Top Salesperson in a Team of 120 Specially Trained Salespeople for 6 Years, consistently Exceeding Targets and working less than 3 days a week. The company's Marketing Director invited me to Establish a Joint Venture. When I formed my first company, I hired that Marketing Director to work for me.
  • Finalist of the annual Sales Management GURU Competition (Latvia), achieving 2nd place out of 482 participants. The Competition consists of 10 rounds over a period of 2 Months.
  • Member of the State Examination Committee in Entrepreneurship and Marketing for Bachelor's Final Examinations at Business University Turiba, from 2003-2011.
  • Member of the Association Mediation and ADR (Alternative Dispute Resolution) with specialization in Commercial Disputes in the Real Estate industry. Experience in solving Extra Complex problems - out of 10 Court Cases, 9 were resolved Verbally.
  • Established the Basketball Team from scratch, comprising non-athletes and amateur athletes, overseeing training sessions, motivating participants, and securing 1st place for two consecutive years in the Latvian Banking Basketball Cup, competing against 12 teams from Banks. Project budget: '0'.
  • Created my first brand while living 'together' with 17 tigers for 3 weeks in the Tiger Temple in Thailand.
  • No preparation won 1st Place in the Jameson Drag Race Cup in 1997, competing against 29 participants.

INFO

Nationality: Latvian

Residence: Dominican Republic from March 9, 2022

Languages: Latvian (Native), Russian (Proficient), English (Advanced), Spanish (Intermediate)


Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

• Sold a new IT service (remote monitoring and maintenance of IT systems and networks) to 42 legal clients in the Latvian market, while being at user level of Microsoft Office.

• Was the top salesperson in a team of 120 specially trained salespeople for 6 years, consistently exceeding targets and working less than 3 days a week. The company's marketing director invited me to establish a joint venture. When I formed my first company, I hired that marketing director to work for me.

• Finalist of the annual Sales Management GURU Competition (Latvia), achieving 2nd place out of 482 participants. The competition consists of 10 rounds over a period of 2 months.

• Member of the State Examination Committee in Entrepreneurship and Marketing for Bachelor's Final Examinations at Business University Turiba, from 2003 to 2011.

• Member of the Association Mediation and ADR (Alternative Dispute Resolution) with specialization in commercial disputes in the real estate industry. Experience in solving extra complex problems – out of 10 court cases, 9 were resolved verbally.

• Established a basketball team from scratch, comprising non-athletes and amateur athletes, overseeing training sessions, motivating participants, and securing 1st place for two consecutive years in the Latvian Banking Basketball Cup, competing against 12 teams from banks. Project budget: "0".

• Created my first brand while living "together" with 17 tigers for 3 weeks in the Tiger Temple in Thailand.

• With no preparation, won 1st place in the Jameson Drag Race Cup in 1997, competing against 29 participants.

Languages

English
Upper intermediate (B2)
Russian
Bilingual or Proficient (C2)
Latvian
Bilingual or Proficient (C2)
Spanish
Beginner (A1)

Interests

Creating Value

Start-Up's

Design

Psychology

Cynology

Auto&Moto

Software

Office

CorelDraw

CRM

Scable Solution

AI

Google Analytics

Mailchamp

Facebook Ads

Timeline

Head of Digital Marketing Department

GmbH Heise Gruppe
01.2010 - 01.2012

Master's Degree - Business Administration

Business University Turiba
04.2001 -

Master's Degree - Public Administration

State University of Latvia
04.2001 -

Bachelor's - Personnel Psychology

State University of Latvia
04.2001 -

Higher Professional Education - Marketing Psychology

State University of Latvia
04.2001 -

Official Representative in the Dominican Republic

LCCI
2023 - Current

Founder, Board Member, CEO

PDS LLC
2022 - Current

Business Trainer

KIC, Commercial Education Center
2014 - 2020

Marketing and Sales Director

REALTO Group
2015 - 2017

Marketing Director Baltics, Head of TeleSales

Eden Springs (now Culligan International)
2013 - 2015

Founder, Board Member, CEO

BiPrO Centrs
2003 - 2011

Member of the State Examination Committee

Business University Turiba
2003 - 2011

Head of Marketing and PR Department

Group 4 Security Latvia (G4S)
2003 - 2006

Sales Executive

TeleMedia (Telia group)
1995 - 2001

Velga Ina ChaikovskaBrand Development Strategist | LATAM Market Expert