Overview
Work History
Education
Skills
Timeline
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Tattiana Lamas

New York

Overview

7
7
years of professional experience

Work History

Senior Manager, Research & Insights

Highsnobiety
04.2021 - Current
  • Design and execute both qualitative and quantitative research projects, including surveys, focus groups, interviews, and observational studies
  • Develop research plans that align with business goals and priorities
  • Collaborate with cross-functional teams to define research objectives and methodologies
  • Analyze and interpret research data to identify consumer behaviors, preferences, and trends
  • Partner with product development teams, editorial and sales team to conduct generative research to uncover user needs, preferences, and pain points
  • Represent the voice of the customer by proactively bringing forward insights from research and analysis and identifying opportunities for business improvement based on research findings.

Manager, Research & Measurement

Group Nine Media
02.2019 - 04.2021
  • Served as head strategic category consultant to entire sales organization, executing syndicated and custom market research
  • Interpreted research and insights including vertical/category research, ad spend trends, audience insights, and competitor analysis to build marketing initiatives and ensure brand success
  • Utilized extensive datasets comprising of first-party and third-party information, such as content, demographic data, social media, and video performance metrics, to determine relevance for particular advertiser categories.

Data Analyst

Condé Nast
05.2017 - 02.2019
  • Integrated data from social analytics, custom research, ad-effectiveness research & marketplace strategy teams to deliver relevant, concise research to key internal stakeholders and clients
  • Collaborated directly with sales and marketing team to craft insight driven narratives expanding on market strategies that ultimately led to $8.3M in won revenue
  • Identified inefficiencies and streamline processes to optimize time spent on higher revenue generating projects/initiatives using Salesforce

Education

Bachelor of Science - Business Management

St. John's University
Jamaica, NY
05.2017

Skills

  • Qualitative & Quantitative Research Methodologies, Consumer/marketing research, brand strategy research, product optimization research, audience measurement, social media analytics, A/B testing, audience profiling/persona building
  • Tools/Platforms: Alida CXM, Survey Monkey, Decipher, Crimson Hexagon, Brandwatch, Listenfirst, Google Analytics, Nielsen, Dash Hudson, ComScore, Netbase/Quid, Salesforce, Kantar Strategy, eMarketer, Statista, Parsely, Mintel, MOAT, and Gfk MRI
  • Certifications: MIT Applied Data Science Program , Completed April 2023

Timeline

Senior Manager, Research & Insights

Highsnobiety
04.2021 - Current

Manager, Research & Measurement

Group Nine Media
02.2019 - 04.2021

Data Analyst

Condé Nast
05.2017 - 02.2019

Bachelor of Science - Business Management

St. John's University

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Tattiana Lamas