Sebastian Vizcaino

In-Depth Market Analysis:

- Conduct comprehensive market analysis to identify emerging trends, customer preferences, and competitive landscapes.

Strategic Planning:

- Develop and implement comprehensive market research strategies aligned with business goals.
- Conduct competitive analysis across all platforms, channels, and industry-specific webinars to identify strengths, weaknesses, opportunities, and threats.

Customer Service Secret Shopping:

- Conduct secret shopping exercises to evaluate the quality of customer service interactions on social media.
- Provide feedback and recommendations for improving customer service on social platforms.
- Test bots and analyze interactions on Messenger, email, and SMS.

Data Entry on Marketing Expenses:

- Maintain detailed records of marketing expenses across various campaigns and channels.
- Regularly update financial databases with accurate information on marketing expenditures.
- Manage and evaluate Meta advertisements on a weekly basis.

Overall Growth Analysis:

- Monitor and analyze overall growth metrics on all marketing platforms.
- Provide comprehensive reports on the performance and growth of the company's marketing efforts.

Reporting and Recommendations:

- Prepare detailed reports on market trends, consumer behavior, competitive landscapes, marketing expenses, and overall growth.
- Provide weekly marketing data analysis reports.


Market Research:

- Expertise in conducting market analysis and competitive analysis.
- Proficiency in using industry tools such as Rival IQ.

Strategic Planning:

- Ability to develop and implement market research strategies.
- Strong analytical skills to identify strengths, weaknesses, opportunities, and threats.

Collaboration:

- Ability to work with cross-functional teams to integrate insights into business strategies.
- Collaborate with Outbound/Inbound & Sales on a daily basis.

Customer Service Evaluation:

- Experience with secret shopping exercises and evaluating customer service interactions.
- Skills in providing actionable feedback and recommendations.

Data Management:

- Accuracy in maintaining records of marketing expenses.
- Proficiency in updating financial databases.
- Background in financial data entry and analysis.

Digital Marketing Specialist

Service Delivery and Support:

- Execute social media ad campaigns, email marketing, SMS marketing, and landing page creation to achieve client results.

Client Retention:

- Maintain a retention rate of 94%, allowing only 3 clients out of 30 to leave per month.
- Develop and maintain strong relationships with clients to secure ongoing business.

Quality Assurance:

- Ensure high-quality service and support to help clients meet their marketing goals.
- Continuously improve service delivery processes to enhance client satisfaction.


Communication:

- Excellent English communication skills, both written and verbal.
- Ability to explain complex digital marketing concepts in a clear and concise manner.

Digital Marketing:

- Experience with social media advertising, email marketing, SMS marketing, and landing page creation.
- Ability to analyze marketing data and adjust strategies to improve performance.

Client Management:

- Strong client relationship management skills.
- Ability to handle multiple clients simultaneously and prioritize tasks effectively.

- Collect and analyze marketing data to identify trends and insights

- Develop and implement data-driven marketing strategies

- Collaborate with cross-functional teams to optimize marketing campaigns

- Manage and maintain marketing databases

- Generate reports and provide actionable recommendations based on data analysis.