Sean Fornéy
Freelance Copywriter
Fort Lauderdale
Summary
Professional copywriting expert with knack for producing persuasive and impactful content. Proven history of delivering high-quality work via my company, Pen and Coffee Copywriting L.L.C., that resonates with target audiences and supports marketing goals. Valued team player known for dependability and adaptability to evolving project requirements, while demonstrating exceptional writing and editing skills.
Overview
13
13
years of professional experience
Work History
Freelance Copywriter
Self Employed Writer
06.2024 - Current
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
Quality Improvement Manager
Magellan Healthcare
05.2022 - 11.2023
- Drove continuous improvement initiatives across multiple departments, leading to increased operational efficiency and higher product reliability.
- Improved overall product quality by implementing efficient quality control processes and procedures.
- Managed external audits successfully, ensuring timely certifications and adherence to regulatory requirements.
- Monitored staff organization and suggested improvements to daily functionality.
- Recorded, analyzed, and distributed statistical information.
- Wrote and implemented new rework procedures to standardize processes and streamline workflow.
- Evaluated quality problems and performed assessments to identify and resolve issues.
- Updated quality control standards, methods, and procedures to meet compliance requirements.
- Reduced customer complaints by effectively analyzing root causes and providing appropriate corrective actions.
Program Analyst
Department of Homeland Security
08.2012 - 02.2022
- Conducted thorough risk assessments to identify potential issues and develop mitigation strategies.
- Helped solve diverse program problems with in-depth analysis.
- Monitored program performance against established benchmarks, taking corrective action as needed to realign with desired outcomes.
- Conducted comprehensive risk assessments for projects, mitigating potential issues before they impacted program timelines or outcomes.
Education
MBA - Healthcare Management
American InterContinental University
Schaumburg, IL 05.2001 -
Master of Arts - Criminal Justice
American Military University
Charles Town, VA 05.2001 -
Skills
Copywriting
Editing and review
Content writing
Deadline adherence
Brand messaging
Persuasive writing
Email marketing
Creative storytelling
Call-to-action crafting
Sales copy
Brand voice development
Market research
Accomplishments
Completed Copywriting Masterclass through Udemy.
Published two blogs for the Institute of Certified Professional Managers:
- How to Effectively Tackle a Self Study Program: https://icpm.net/how-to-effectively-tackle-a-self-study-program/
- Leaving the Military: Now What?: https://icpm.net/leaving-the-military-now-what/
Timeline
Freelance Copywriter
Self Employed Writer
06.2024 - Current
Quality Improvement Manager
Magellan Healthcare
05.2022 - 11.2023
Program Analyst
Department of Homeland Security
08.2012 - 02.2022
MBA - Healthcare Management
American InterContinental University
05.2001 -
Master of Arts - Criminal Justice
American Military University
05.2001 -
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