Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Sandra Mercedes

Licenciada En Mercadotecnia
Santo Domingo,Porovincia Santo Domingo, DN

Summary

Seasoned Media Director with 37 years' experience in advertising. Excellent communication skills to identify clients' needs and develop successful promotional strategies.

Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions and long-term customer loyalty. Creative and innovative problem-solver exercises key strengths in workflow optimization, process re-engineering and strategic scheduling techniques. Offers track record of delivering superior-quality results for industry-leading publication conglomerates. Unique Media Director with excellent communication and management skills. Manages and leads 10 employees in media department. Professional and courteous with skill efficiently estimating project costs, preparing budgets and setting strict deadlines. Creative Media Director successful interacting and working with various clients and salespeople. Detail-oriented and customer-focused with excellent leadership abilities. Skilled at conferring with clients and promoting understanding of objectives behind campaigns.

Overview

18
years of professional experience
10
years of post-secondary education

Work History

MullenLowe Interamerica
Santo Domingo

Media Director
11.2015 - Current

Job overview

  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
  • Increased brand awareness through creation of innovative print and digital productions for major publications.
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting.
  • Collected information about kinds of audiences targeted by different media and approximate size each group.
  • Handled external communications with media and public relations professionals.
  • Built and maintained positive business relationships with clients while advocating for company in media negotiations.
  • Negotiated rates with media sales companies.
  • Discussed marketing goals with clients to identify needs and articulate details to marketing team.
  • Managed 10 employees in media department at MullenLowe Interamerica.
  • Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
  • Collected information about kinds of audiences targeted by different media and approximate size each group
  • Discussed marketing goals with clients to identify needs and articulate details to marketing team
  • Bought advertising space in newspapers and magazines
  • Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments
  • Cut delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files
  • Handled external communications with media and public relations professionals
  • Negotiated rates with media sales companies
  • Led implementation of best practices to support customer service satisfaction initiatives
  • Managed 10employees in media department at OMD and MullenLowe Interamerica
  • Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting
  • Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals
  • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies
  • Marketed products without using paper-based strategies in order to keep low carbon footprint
  • Conferred with department heads or staff to discuss contracts, advertising media selection or products to be advertised
  • Attended customer meetings, trade shows and conferences as company representative
  • Monitored product development and audience response to adapt marketing and promotion campaigns accordingly
  • Built and deployed strategic approaches in marketing and branding to enhance product sales
  • Used environmentally-conscious marketing strategies for traditional products

Acento.comq
Santo Domingo

Gerente De Ventas
03.2015 - 09.2015

Job overview

  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Evaluated performance against goals and implemented appropriate development plans.
  • Recruited and hired top-level talent to add value and expertise to sales department.
  • Skilled at working independently and collaboratively in a team environment
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution
  • Gained extensive knowledge in data entry, analysis and reporting
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively
  • Proven ability to learn quickly and adapt to new situations
  • Applied effective time management techniques to meet tight deadlines
  • Developed strong communication and organizational skills through working on group projects
  • Managed time efficiently in order to complete all tasks within deadlines
  • Excellent communication skills, both verbal and written
  • Worked effectively in fast-paced environments
  • Exercised leadership capabilities by successfully motivating and inspiring others
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks
  • Used critical thinking to break down problems, evaluate solutions and make decisions
  • Paid attention to detail while completing assignments
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations

All Media Carat
Santo Domingo

Directo Media
04.2010 - 08.2013

Job overview

  • Proved successful working within tight deadlines and a fast-paced environment.
  • Delivered services to customer locations within specific timeframes.
  • Organized and detail-oriented with an strong work ethic.
  • Demonstrated a high level of initiative and creativity while tackling difficult tasks.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Learned and adapted quickly to new technology and software applications.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Worked well in an team setting, providing support and guidance.
  • Acted as an team leader in group projects, delegating tasks and providing feedback.
  • Provided professional services and support in a dynamic work environment.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Demonstrated strong organizational and time management skills while managing multiple projects.
  • Gained strong leadership skills by managing projects from start to finish.

Punlicitaria Interamerica
Santo Domingo

Media Planner
01.2005 - 04.2009

Job overview

  • Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.
  • Planned and acquired media for multiple digital channels.
  • Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.
  • Identified and monitored KPIs for new and existing digital media properties.
  • Oversaw online media buying procedures and supervised team of 2 employees.
  • Analyzed campaign performance weekly to spot trends, test strategies and optimize plans.
  • Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.
  • Archived historical data for future comparisons.
  • Increased brand awareness through creation of innovative print and digital productions for major publications.
  • Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.

Education

Uniersidad Iberoamericana
Santo Domingo

BBA from Marketing
02.1992 - 02.2002

University Overview

  • Professional development completed :
  • Digital Plannig 2010, México
  • Las 7 E de las Negociaciones, Business Room
  • Entrenamiento People Meter Telespot, Telemonitor, Kubic, Strike, Ariana. AGB Dominicana
  • Seminario de Liderazgo y supervisión, Capital Humano Time Seminario – Incremento de la Productividad Personal, Cronos, Consulting & Training Entrenamiento en Sistemas de Optimización de Medios Initiative Media (Rep. Dom.)
  • Seminario – Derechos de Autor Lidap Seminario - Mas x Medios = Medios Lidap From Planners to Communication Architects Initiative Media, Barcelona, España

Skills

    Excellent writing skills

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Timeline

Media Director
MullenLowe Interamerica
11.2015 - Current
Gerente De Ventas
Acento.comq
03.2015 - 09.2015
Directo Media
All Media Carat
04.2010 - 08.2013
Media Planner
Punlicitaria Interamerica
01.2005 - 04.2009
Uniersidad Iberoamericana
BBA from Marketing
02.1992 - 02.2002
Sandra MercedesLicenciada En Mercadotecnia