Summary

Overview

Work History

Education

Skills

Software

Timeline

PATRICIA TERESA ALOU DURAN

MARKETING MANAGER

Santo Domingo ,32

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results in the consumer goods industry . Led 8 person team in development of 15 profitable campaigns during previous year. Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes.

Overview

18

18

years of professional experience

6

6

years of post-secondary education

Work History

Marketing Manager

Distribuidora Corripio

Santo Domingo, Distrito Nacional

08.2009 - 03.2021

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
Implemented creative partnership building, event sponsorship, activation platforms and consumer experience design.
Reviewed historical data and secure customer information to advise strategic campaign development.
Implemented successful marketing and promotional strategies worth over $1.5MM in yearly revenue.
Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
Briefed senior executives on monthly projections, product launches and other marketing plans.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.

Brand Manager

Mercasid

Santo Domingo, Distrito Nacional

01.2008 - 07.2009

Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Planned, implemented and tracked sales and marketing strategies to promote brand products.
Developed innovative marketing campaigns based on key objectives.
Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Developed creative presentations, trend reports, kitted assets, and product data sheets.

Junior Brand Manager

Mercasid

Santo Domingo, Distrito Nacional

01.2005 - 12.2007

Planned, implemented and tracked sales and marketing strategies to promote brand products.
Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
Supported marketing teams, creating, deploying and optimizing campaigns for clients.
Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Motivated team members to continuous improvement in promoting and selling target products.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.

Export Coordinator

Mercasid

Santo Domingo, Distrito Nacional

01.2005 - 12.2005

Initiated and maintained customer master profiles to correct information and offer consistent service.
Prepared and assembled documents to facilitate exports.
Corrected billings and issued debit and credit memos for customers to reconcile accounting.
Followed up with customers to resolve inquiries.
Communicated information and instructions to and from vendors to research and resolve operational problems.
Prepared bills of lading, packing lists, dock receipts and certificates of origin for each shipment.
Arranged delivery or storage of goods at destinations.
Handled pricing and routing for over 15 international shipments every month.
Monitored company inventory to keep stock levels and databases updated.

Promotions Assistant

Mercasid

Santo Domingo, Distrito Nacional

01.2001 - 01.2002

Handled on-site promotions at conferences, stores and other locations to get products directly in hands of consumers.
Kept project creative materials and important paperwork well-organized to avoid delays or errors.
Arranged appearances, remotes and events on behalf of Mercasid clients.
Generated on-air promotional scripts to promote client marketing and advertising initiatives.
Coordinated and attended meetings between sellers and sales managers to arrange event plans.
Solicited prizes for contests and maintained inventory for future promotions.
Compiled photos and videos of events to share on social media and use in future presentations.
Managed logistics for in-store promotions and conferences, oversaw site staff and resolved vendor issues.
Learned products inside and out to give best possible demonstrations and answer consumer questions.
Organized and stocked merchandise to keep necessary levels for sales demand.

Education

MBA - Marketing

INTEC

Santo Domingo

09.2002 - 12.2004

BBA - Business Management

UNPHU

Santo Domingo

09.1997 - 06.2001

Skills

Public and Media Relations

undefined

Software

SAP, Oracle

Timeline

Marketing Manager

Distribuidora Corripio

08.2009 - 03.2021

Brand Manager

Mercasid

01.2008 - 07.2009

Junior Brand Manager

Mercasid

01.2005 - 12.2007

Export Coordinator

Mercasid

01.2005 - 12.2005

MBA - Marketing

INTEC

09.2002 - 12.2004

Promotions Assistant

Mercasid

01.2001 - 01.2002

BBA - Business Management

UNPHU

09.1997 - 06.2001