Nathalie Vásquez Sosa
Marketing Specialist
Santo Domingo,Distrito Nacional
Summary
Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Brings solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulated communicator, natural leader and organized manager.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet the team’s goals.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Coordinator
Grupo Rizek
Santo Domingo
05.2016 - Current
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Created and managed social media campaigns to increase brand engagement.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Monitor daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Organized logistics for marketing and proposal strategy meetings.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Used online and offline marketing to generate leads, increase visibility and drive sales growth more than15%.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Planned and executed internal and external marketing events.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Marketing Executive
Viva Wyndham Resorts
Santo Domingo
03.2013 - 05.2016
- Managed and oversaw design of marketing material and promotional literature for organization.
- Established targets for social media platforms to reflect business objectives.
- Collaborated with developers, advertisers and production managers to market products and services.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Planned and executed events and marketing programs to increase qualified leads.
- Launched marketing activities for new product lines and market penetration.
- Coordinated appointments and meetings for marketing director with 3 active projects
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Collaborated with developers, advertisers and production managers to market products and services
- Developed innovative and targeted collateral to support overall branding objectives.
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters
Education
Advertising And Marketing Communication Strategy
Kellogg Executive Education
Illinois 07.2022 - 09.2023
Master of Arts - Digital Marketing
EUDE
SPAIN 01.2016 - 12.2017
Bachelor of Arts - Bachelor's Degree, Hospitality
Pontificia Universidad Católica Madre Y Maestra
Santo Domingo 11.2004 - 08.2009
Skills
Trade shows and events
Timeline
Advertising And Marketing Communication Strategy
Kellogg Executive Education
07.2022 - 09.2023
Marketing Coordinator
Grupo Rizek
05.2016 - Current
Master of Arts - Digital Marketing
EUDE
01.2016 - 12.2017
Marketing Executive
Viva Wyndham Resorts
03.2013 - 05.2016
Bachelor of Arts - Bachelor's Degree, Hospitality
Pontificia Universidad Católica Madre Y Maestra
11.2004 - 08.2009
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