Miguel Hiraldo
Santo Domingo,Dom. Rep.
Summary
As a highly accomplished Creative Director, Art Director, and Social Media Content Creator, I excel in managing brand identity within the competitive advertising and social media industries. My results-driven approach, extensive experience, and exceptional communication skills enable me to meet and exceed client and organizational goals. I specialize in surpassing strategic performance benchmarks, particularly in product launches.
I have a proven ability to work independently, manage teams, and navigate cross-cultural negotiations. My expertise in marketing, production, and business consistently ensures project success. I am seeking to grow my career in a dynamic, creative environment with an organization that values design, creativity, and strategic marketing in promoting products and services.
Overview
17
17
years of professional experience
Work History
Art Director, Content Creator
Lift (https://liftagency.co/)
03.2024 - Current
- Adapted existing designs or created new ones based on client needs or changes in market conditions.
- Provided creative input during client meetings to help shape the vision of a project.
Art Direction, Web Designer
Gfloss
Santo Domingo, Santo Domingo
02.2024 - 05.2024
- Built custom themes from scratch within the Figma Platform according to client specifications.
- Developed style guides for website navigation menus, page layouts, fonts, colors, and graphics.
- Designed packaging, icons, images, and banners for websites.
- Created prototypes, mockups, and visual designs to illustrate the look and feel of web pages.
- Assisted in content creation through copywriting and text editing.
- Developed and executed multi-channel marketing campaigns including online and offline initiatives, with a focus on Instagram and TikTok channels.
- Enhanced the functionality of product presentation through module and carousel creation on Amazon page.
Art Direction, Web Design
SmartEnergy (USA, N.Y.)
New York, NY
05.2023 - 02.2024
- I recently played a pivotal role in shaping the design of the Customer Information Memorandum (CIM) for a New York-based clean energy company. This showcased my discerning eye for impactful design solutions. The successful completion of this prioritized task facilitated senior staff in securing a capital injection for the company. I also helped create/refresh part of their services website and 2024 online banner campaign.
Production Manager & Post Production
CLARIVIDENTE GROUP
Santo Domingo, Santo Domingo
01.2012 - 12.2023
- Played pivotal role in management of specialized film production services, demonstrating expertise in editing, color correction, and overall content creation.
- Established and updated production schedules to meet changing demands.
- Directed cost reduction and process improvements to boost workflows and productivity.
- Effectively managed production investments exceeding US$700,000 from a range of clients, leading to the successful execution of various advertising and online campaigns.
Creative Director / Art Director
BIZNEED AD AGENCY (USA, L.A.)
Los Angeles, CA
11.2022 - 05.2023
- Contributed remotely to creative content and art direction for social media accounts.
- Managed various associated websites and digital platforms, showcasing versatile skill sets in video editing and content creation.
Creative Director / Art Director
MYREALPAGE (CANADA)
Winnipeg
09.2012 - 12.2014
- I led the creative direction and spearheaded advertising initiatives for diverse brands and products. Additionally, I crafted tailored custom websites for specific clients.
Creative Director
Inventun Ad Agency
Santo Domingo, Santo Domingo
05.2007 - 02.2012
- Managed writers, artists, designers, and project managers with hands-on approach to successfully accomplish daily work and special projects.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Accounts: Orange/Nokia, National Car Rental, Chevrolet/Santo Domingo Motors, Sisalril, Citgo, Reid & Co, Jeep, Constanza, Shell, Gomep, Dominicana de Seguros.
Creative Director / Art Director
YOUNG & RUBICAM
- Orchestrated creation of innovative concepts, management of diverse accounts, and formulation of persuasive sales strategies and promotional campaigns
- Oversaw TV and print production for high-profile clients such as Xerox, Colgate, Chase Manhattan Bank, Pirelli Tires, Frito Lays, Presidente Beer, Kodak, Sterling Winthrop, IBM, Warner-Lambert, and others.
Senior Creative Director, Brands Management
MCCANN ERICKSON
- Led creative team and spearheaded creative strategies in both English and Spanish
- Developed and executed successful promotional campaigns, while supervising TV and print productions for leading brands such as Coca-Cola, Exxon Standard Oil Co, Allegro Resorts, Nestle, Procter & Gamble Dom Rep (Ariel), National Car Rental, and Nabisco.
Senior Creative Director
GREY GLOBAL INC.
- Directed creative department, driving bilingual ideation and fostering professional growth.
- Led successful campaigns for esteemed clients including Warner-Lambert, Copa Airlines, Osaka Bank, Jameson Whisky, and Jacobs Creek.
Education
High school -
Valley Forge Military School High School
Wayne, PA, USAMaster's degree in Graphic Design -
La Massana
Barcelona, SpainSeminars On Creativity in Advertising
France (Cannes)Seminars on New Graphic Design Techniques
Altos de Chavón (Parsons School)Skills
Adobe CS, Figma (AI), Final Cut, Canva, Filmora, Keynote, Basecamp, Asana, ClickUp, Chat GPT, Pebblely, Hootsuite, Sketch, etc
Affiliations
CopaPresidentebehance.net/clarividentefilms
- Attended AFFILIATE SUMMIT WEST 2023 for digital marketers, Las Vegas, U.S.A.
- Seminars on Creativity in Advertising in France (Cannes)
- Seminars on New Graphic Design Techniques at Altos de Chavón (Parsons School)
Accomplishments
- Winner of 1st place at Crowdiate for the 2022 MadeGood campaign. (https://www.behance.net/gallery/152586257/MadeGoodCampaign)
- 16 Print Awards for Listin Diario Newspaper Awards throughout the years.
- Finalist Award at the International Advertising Festival of New York.
- 3 awards in Congriber (Panama).
- Best TV commercial 98, in Advertising Age, Dom. Rep.
Timeline
Art Director, Content Creator
Lift (https://liftagency.co/)
03.2024 - Current
Art Direction, Web Designer
Gfloss
02.2024 - 05.2024
Art Direction, Web Design
SmartEnergy (USA, N.Y.)
05.2023 - 02.2024
Creative Director / Art Director
BIZNEED AD AGENCY (USA, L.A.)
11.2022 - 05.2023
Creative Director / Art Director
MYREALPAGE (CANADA)
09.2012 - 12.2014
Production Manager & Post Production
CLARIVIDENTE GROUP
01.2012 - 12.2023
Creative Director
Inventun Ad Agency
05.2007 - 02.2012
Creative Director / Art Director
YOUNG & RUBICAM
Senior Creative Director, Brands Management
MCCANN ERICKSON
Senior Creative Director
GREY GLOBAL INC.
High school -
Valley Forge Military School High School
Master's degree in Graphic Design -
La Massana
Seminars On Creativity in Advertising
Seminars on New Graphic Design Techniques
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