Martina Heusinger

• Led a multinational team of 10 Market Managers across 15 Caribbean markets, achieving 10%+ YOY growth in room-night production and 15%+ in gross profits.
• Drove a 30% increase in market share through targeted sales strategies, including long-stay and package booking initiatives.
• Redesigned sales territories to balance workloads and empower team members, achieving top market penetration in the region in 2024.
• Cultivated strong stakeholder relationships to enhance brand presence and partnerships in the Caribbean.
• Championed process improvements, achieving 140% of target profit and exceeding portfolio KPIs.

• Optimized operations and financial planning across five markets, consistently achieving revenue targets with a 3% budget variance.
• Streamlined the RFP process, evaluating nine vendors and cutting decision-making time by 25%, creating a scalable onboarding model.
• Drove revenue growth in challenging markets, securing a 5% royalty increase and a 15% uplift in Sales per Head.
• Elevated partner team performance and service quality, improving guest satisfaction scores by 10-15% through coaching and training.

• Led the implementation of the LX business model across 8 destinations, increasing monthly bookings by 25%+ and maximizing client reach.
• Trained and coached destination and cross-functional teams, ensuring a seamless transition and improving operational efficiency.
• Developed and executed action plans for 20+ teams, driving account growth and sales performance.
• Optimized content and operations with the Content Team, enhancing visibility and production within Expedia LX Extranets.
• Deployed a Talent Action Plan across 8 markets, boosting sales by 30% through skill development and performance monitoring.

• Directed LX’s Key Account Department, managing 150K+ passengers across on- and offline channels, driving a 7% monthly booking increase.
• Led a 115+ sales team (Call Center, Hospitality Desks, Virtual Concierge), optimizing performance, boosting in-destination sales, and expanding market presence.
• Implemented the LX business model across eight destinations, increasing monthly production by 25%+ and improving operational efficiency.
• Managed a $100K marketing budget, revamping strategy to enhance brand visibility and strengthen market positioning.
• Achieved 45%+ YoY revenue growth (75%+ in the second year) and won Expedia LX’s RFP for the DR twice.

• Led eCommerce and B2C initiatives, launching XML integrations and direct sales channels to diversify revenue streams.
• Established and managed the company's social media presence, driving engagement through content strategy and influencer collaborations.
• Oversaw design projects and marketing assets, ensuring cohesive brand imagery and messaging across digital and print media.
• Managed corporate events and trade shows, securing strategic partnerships to enhance brand visibility.
• Launched the company's sustainability initiative, leading partnerships and corporate messaging to strengthen brand values.
• Promoted to Key Account Manager for Expedia in February 2013.

• Trilingual in English, Spanish, and German, with extensive experience in hospitality translation.
• Provided high-quality translations and proofreading for major clients, including hotel chains and the Hotel & Tourism Association of the DR.
• Contributed to key projects like the Dominican Vacation Planner (2012, 2015), ensuring accuracy and consistency across all materials.

Family-owned holding company specialized in developing and managing hotels in Spain and the Caribbean, including several Hyatt properties.

• Tracked KPIs and monitored action plans, travel, and marketing expenses of hotel sales teams.
• Supported commercial teams with TTOO business in Europe, achieving an 18-20% increase in contracts from German-speaking markets.
• Oversaw Online Distribution, enhancing brand awareness and customer reach through digital and social media marketing.

• BLUE BAY HOTELS (Mallorca, Spain - Hybrid): Director of Sales & Marketing, Corporate Senior eCommerce Sales Manager | 3,4 years.
• MELIA HOTELS INTERNATIONAL (Barcelona, Spain): International Sales Manager Mediterranean, Account Manager MICE | 3 years.
• IBEROSTAR GROUP (Santo Domingo, DR): Director of Sales & Marketing, Group & Incentive Manager | 8,4 years.
• INTERNSHIPS (Vienna, Austria): Horwath Consulting | Do & Co Group | Accor | IHG Intercontinental | Hilton | Marriott | 18 months tot.