Maridalia Henriquez Perdomo
Strategic Commercial Professional | Data-Driven | Experience in Sales, People Management (HR) & Logistics Operations | Results-Oriented & Continuous Improvement Focused
San Felipe de Puerto Plata
Summary
Commercial and Operations professional with experience in Sales, Human Resources, and Logistics.
Data-driven and results-oriented, focused on process improvement, operational efficiency, and business growth. Proven experience in performance tracking, reporting, and data-driven decision-making.
Experienced in leading teams, executing commercial strategies, and driving revenue growth.
Background in internal audits, compliance, and cross-functional collaboration to optimize workflows and productivity in dynamic environments.
Overview
20
20
years of professional experience
5
5
Certifications
3
3
Languages
Work History
Commercial Sales Manager
Cervecería Nacional Dominicana
07.2023 - 01.2026
- Translated and cascaded commercial strategies (volume, coverage, market share, digital adoption, and sell-out) into actionable plans for the team, driving consistent achievement of monthly objectives.
- Ensured client development and field effectiveness by monitoring advisor activities and visit compliance (% GPS)
- Led team development initiatives through continuous training and people management processes
- Analyzed and reported daily sales KPIs, enabling data-driven decisions and performance optimization
Logistics People Continuity Manager I CAC & HONES
Cerveceria Nacional Dominicana
08.2021 - 06.2023
- Supported and participated in global audit processes to ensure compliance and continuous improvement.
- Contributed to improvements in employee satisfaction through enhanced survey results related to basic general services.
- Led regional organizational development initiatives across logistics operations in 7 countries.
- Designed and facilitated high-impact meetings across multiple countries to align stakeholders and drive strategic initiatives.
- Partnered with senior leadership to drive DEI, talent development, and employee engagement strategies using data-driven insights.
People & Management Coordinator I North Region
Cervecería Nacional Dominicana
07.2019 - 07.2021
- Managed and monitored the People area budget, ensuring efficient allocation of resources
- Tracked and supported excellence programs to drive continuous improvement initiatives
- Oversaw staff retention strategies and initiatives to improve employee stability and engagement, handled internal client requests, ensuring timely and effective responses.
People & Management Analyst
Cervecería Nacional Dominicana
08.2014 - 06.2019
- Managed internal HR processes, including recruitment, training, onboarding, employee engagement initiatives, and survey administration.
- Evaluated existing processes and developed improvement plans to enhance efficiency and performance.
- Led internal audit processes and applied 5S methodology to strengthen organizational policies, improve operational efficiency, and standardize workplace practices.
Sales Analyst
Cervecería Nacional Dominicana
10.2010 - 07.2014
- Managed sales data analysis, tracked key customer KPIs, and supported sales and trade marketing strategies to drive business growth.
- Increased sales efficiency by streamlining data analysis and reporting processes by using Query's, SAP, EXCEL,PDCA.
- Prepare material for meetings, morning briefings, variable remuneration calculation, construction of goal follow-ups
Sales receptionist
ACERH Group
08.2009 - 09.2010
- Resolved customer concerns promptly, fostering trust in the brand and increasing repeat business opportunities.
- Developed strong rapport with clients during their visits resulting in improved customer retention rate.
- Organized, maintained and updated information in computer databases.
Administrative Receptionist
Ocean word adventure Park, Marina
10.2007 - 02.2009
- Managed office supply inventory by monitoring stock levels and placing timely orders, ensuring the availability of necessary resources for all staff members.
- Responded to inquiries from callers seeking information.
- Enhanced customer satisfaction by efficiently managing front desk tasks such as answering phone calls, scheduling appointments, and greeting clients.
Customer Service & Multimedia Specialist
Ocean World Adventure Park
08.2005 - 09.2007
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Processed orders and service requests, assisted customers with accurate information, and executed photography and videography activities to support content creation, marketing, and customer experience.
Education
Certificate of Technical Studies - AI For Human Resources
Edutin Academy
Educación Virtual, Constituida En Estados Unidos 05.2001 -
Certificate of Technical Studies - Human Resources Management
Pontificia Universidad Católica Madre Y Maestra (PUCMM)
Recinto Puerto Plata 05.2001 -
Certified - Applied Artificial Intelligence in The Worksplace
EDUTEC
Santiago De Los Caballeros, Dominican Republic06-2026
Bachelor’s Degree - Bachelor’s Degree in Business Administration
Universidad Autónoma De Santo Domingo
Puerto Plata, Dominican Republic09-2015
Skills
Data analysis in Excel
Onboarding and coaching
Commercial strategy implementation
Problem-solving
Sales skills
Team building
Recruiting methodologies
Certification
MujerES | Módulo II
Timeline
Commercial Sales Manager
Cervecería Nacional Dominicana
07.2023 - 01.2026
Logistics People Continuity Manager I CAC & HONES
Cerveceria Nacional Dominicana
08.2021 - 06.2023
People & Management Coordinator I North Region
Cervecería Nacional Dominicana
07.2019 - 07.2021
People & Management Analyst
Cervecería Nacional Dominicana
08.2014 - 06.2019
Sales Analyst
Cervecería Nacional Dominicana
10.2010 - 07.2014
Sales receptionist
ACERH Group
08.2009 - 09.2010
Administrative Receptionist
Ocean word adventure Park, Marina
10.2007 - 02.2009
Customer Service & Multimedia Specialist
Ocean World Adventure Park
08.2005 - 09.2007
Certificate of Technical Studies - AI For Human Resources
Edutin Academy
05.2001 -
Certificate of Technical Studies - Human Resources Management
Pontificia Universidad Católica Madre Y Maestra (PUCMM)
05.2001 -
Certified - Applied Artificial Intelligence in The Worksplace
EDUTEC
Bachelor’s Degree - Bachelor’s Degree in Business Administration
Universidad Autónoma De Santo Domingo