MARÍA LUCIA RODRÍGUEZ MEJÍA
Santo Domingo
Summary
Marketing and administrative professional with 15+ years of experience in developing and executing successful marketing campaigns and streamlining operations. Proven ability to increase brand awareness, generate leads, drive sales, and manage multiple projects simultaneously. Expertise in a wide range of marketing and administrative tools and technologies, including marketing automation, social media management, email marketing, web analytics, content management systems, project management tools, and financial management software. Strong track record of success in a variety of industries, including fashion and technology. Focused project manager bringing several years of developing continuous improvements throughout planning and implementation phases of projects.
Overview
15
15
years of professional experience
Work History
Marketing and Communications Project Manager
Freelance
Santo Domingo
01.2020 - 01.2026
- Managed social media, promotions, and online sales channels for increased brand visibility.
- Directed corporate sales, medical visits, and product exhibitions, boosting revenue growth.
- Enhanced sales processes and promoted brand awareness through innovative strategies.
- Developed a successful sales and promotions strategy, achieving a 30% sales increase.
- Efficiently handled inventory and supplier orders for seamless operations.
- Coordinated communication plans across various platforms and channels.
- Managed project timelines and deliverables for multiple clients simultaneously.
- Collaborated with creative teams to produce engaging content and materials.
- Created detailed reports summarizing project progress and future recommendations.
- Managed budgeting, forecasting, and financial reporting for all marketing projects.
- Coordinated the design, production, and distribution of promotional materials.
- Provided guidance and direction to team members regarding project tasks and timelines.
- Collaborated with leadership to align agile initiatives with business goals.
Owner
VIP Dresses RD
01.2017 - 01.2020
- Demonstrated administration, marketing, and web development skills, contributing to success.
- Provided top-tier customer service through social networks, cultivating client loyalty.
- Effectively streamlined administration, expanded product lines, and lowered costs.
- Executed marketing campaigns through social networks, attracting key clientele.
- Successfully launched vipdressesrd.com, boosting visits and brand recognition.
Administrative Manager
B y R, C x A
01.2011 - 01.2017
- Successfully developed and coordinated the company's annual strategic plan for PRIMUS LABS' Good Manufacturing Practices certification successfully since 2010.
- Managed Human Resources operations for approximately 250 employees.
- Administered employee payrolls, taxes, and social security contributions.
- Monitored product import or export processes to verify compliance with regulatory or legal requirements.
- Processed paperwork related to supply requests, purchase orders and returns.
Education
Certificate Project Management - Project Management
Google
Online04-2026
Diploma - Marketing and Digital Communication
Chavón The School of Design
Santo Domingo, Dominican Republic01.2019
Professional Master - Business Administration
Florida International University
Miami, Florida, USA01.2012
Bachelor's Degree - Business Administration
Pontificia Universidad Católica Madre y Maestra
Santo Domingo, DR01.2009
Associate Degree - International Business
Tompkins Cortland Community College
Dryden, NY, USA01.2006
High School Diploma -
Colegio Babeque Secondary School
Santo Domingo, RD01.2004
Skills
- Marketing automation (Hubspot, Marketo, Salesforce Pardot)
- Social media management (Hootsuite, Sprout Social, Buffer)
- Email marketing (Mailchimp, Constant Contact, ActiveCampaign)
- Web analytics (Google Analytics, Adobe Analytics)
- Content management systems (WordPress, Drupal)
- E-commerce platforms (Shopify)
- Project management
- Project management
- Influencing skills
- Project tracking
- Strategic thinking
- Customer service
- Budget management
- Agile best practices
Proficiencies
English, Spanish, Marketing automation (Hubspot, Marketo, Salesforce Pardot), Social media management (Hootsuite, Sprout Social, Buffer), Email marketing (Mailchimp, Constant Contact, ActiveCampaign), Web analytics (Google Analytics, Adobe Analytics), Content management systems (WordPress, Drupal), E-commerce platforms (Shopify, WooCommerce), Customer relationship management (CRM) software (Salesforce, Hubspot CRM), Project management tools (Asana, Trello, Jira), Graphic design software (Adobe Photoshop, Illustrator), Video editing software (Adobe Premiere Pro, Final Cut Pro)
Timeline
Marketing and Communications Project Manager
Freelance
01.2020 - 01.2026
Owner
VIP Dresses RD
01.2017 - 01.2020
Administrative Manager
B y R, C x A
01.2011 - 01.2017
Certificate Project Management - Project Management
Google
Diploma - Marketing and Digital Communication
Chavón The School of Design
Professional Master - Business Administration
Florida International University
Bachelor's Degree - Business Administration
Pontificia Universidad Católica Madre y Maestra
Associate Degree - International Business
Tompkins Cortland Community College
High School Diploma -
Colegio Babeque Secondary School