Liam Hobson
Toronto,ON
Summary
Professional team member committed to continuous improvement and skill development. Proven ability to collaborate effectively in diverse team environments, achieving and surpassing objectives. Experienced in sales and brand marketing execution, with a strong focus on results. Self-starter adept at prioritizing the needs of various business partners to drive success.
Overview
4
4
years of professional experience
Work History
Account Director
SPS Commerce
08.2025 - Current
- Achieved the highest meeting show rate percentage on the Account Director team by consistently qualifying prospects and setting clear expectations prior to scheduled calls
- Attained monthly quota by generating qualified meetings and opportunities for revenue recovery team
- Generated the most qualified leads on the 3P team, both all time and in the current quarter, through targeted prospecting and high volume outreach
- Executed and represented SPS Commerce at industry trade shows, engaging ecommerce brands and generating new business opportunities
- Contributed to collaborative team environment by sharing outreach strategies, messaging improvements, and prospecting tactics to enable team success
- Recognized for strong relationship building and team support
Sales Intern
Labatt Breweries of Canada (AB InBev)
05.2024 - 09.2024
- Assisted in executing daily sales and marketing initiatives to enhance brand visibility
- Coordinated and facilitated brand experience promotions to engage consumers effectively
- Placement of temporary and permanent signage to best impact the consumer experience in partner accounts, venues, and/or brand activations
- Building of brand and promotional displays in retail environments
- Dispatched promotional materials to licensees promptly to ensure timely campaign execution
- Built positive relationships with key venue & event contacts
Sales Intern
Molson Coors
05.2022 - 09.2022
- Focused on sales, marketing, and consumer analytics
- Executed programs and promotions to enhance sell-in and ensure successful execution of core initiatives
- Reported and identified business performance metrics, distribution gaps, and volume opportunities to inform strategy
- Communicated insights on industry trends and potential business opportunities to Sales Managers for strategic planning
- Merchandising-Set up signage, merchandise, and promotional material at accounts and events
- Used critical thinking to break down problems, evaluate solutions and make decisions
Education
Bachelor of Management And Organizational Studies - Business - Consumer Behaviour
University of Western Ontario
London04-2025
Skills
- Proficient in Microsoft Office/Salesforce/Power BI
- Analytical / Strategic
- Brand alignment
- Leadership experience
- Exceptional time management skills
- Self-Motivated
- Excellent Written and Verbal Skills
Accomplishments
- Elite High Performance Soccer Player
- Ontario Player Development Soccer Player (2015-2019)
- Next Gen USA Soccer Team - Argentina/UK Tours
Timeline
Account Director
SPS Commerce
08.2025 - Current
Sales Intern
Labatt Breweries of Canada (AB InBev)
05.2024 - 09.2024
Sales Intern
Molson Coors
05.2022 - 09.2022
Bachelor of Management And Organizational Studies - Business - Consumer Behaviour
University of Western Ontario