Laureano Grisotto León

I worked on developing 360 campaigns for clients such as McDonald's, Jeep, Farmatodo, Quaker, and Kellogg's, which eventually led me to relocate to another country to enhance my skills further.

I developed creative concepts and copywriting for commercials, digital campaigns, and interactive experiences for Nestlé products like Maggi and Carnation, as well as integrated campaigns for Scotiabank and MasterCard.

Contributed to achieving established KPIs for local brands like BON, Jumbo, and Farmacias Hidalgo, as well as worked on projects for international clients such as Coca-Cola, Pfizer, and American Express.

My creative work stood out, with ideas presented at the MullenLowe Global Council to compete in international festivals.

Awards:

• Effie (Silver) - Garabato MullenLowe Paraguay
• Multiple awards and recognitions for outstanding campaigns and creative work.

Directed creative projects for local and international brands like LG, Burger King, and Pizza Hut.

I worked on numerous projects, but specifically for the Presidente brand of ABInveb in the Dominican market, which received significant recognition:

Don't Drive and Drink

El Dorado (Colombia) - Grand Prix in Titanium, 1 Gold, 1 Bronze. Effie - Gold El Ojo de Iberoamérica - Bronze

Led communication and sustainability campaigns for TotalEnergies in Caribbean markets (Dominican Republic, Puerto Rico, St. Kits ) as well as developed new media formats and PR stunts for AbInveb products.

I bring innovative solutions that archive clients' KPIs in the US Hispanic market and Puerto Rico, developing 360 campaigns.

Founded Wings, an agency focused on solving everyday problems for Venezuelans, with award-winning campaigns for clients like FundaParka and Misu.

Parkinson Scale's Films ( most awarded campaign in Venezuela's history)

D&AD - Wood Pencil (1st in Venezuela’s History) LIA (London International Awards) - 2 Bronze WINA Dubai - GrandPrix, 1 Gold, 2 Silver, 1 Bronze (5th Ranked Worldwide)
FIAP - 2 Bronze CreativePool - Silver

Luum Awards - 3 Gold

NYFestivals (AME Awards) - 3 Bronze

OneShow - Shortlist

El Sol- Shortlist

C2A- 1 Gold


PHNX AdForum- Bronze


CRESTA - 2 Silver, 1 Bronze

The Home Project

Act Responsive by Cannes - 3rd in solidarity campaign.
(Worldwide)

NYFestivals - 3 shortlist


PHNX- Bronze


Lüerzer’s Archive -Vol. 2 - 2023

• Instructor at Miami Ad School in Buenos Aires, Mexico, and Punta Cana, guiding students to create award-winning projects at prestigious festivals like Clio and Cannes' Future Lions (shortlist).

Developed innovative lesson plans, resulting in increased student engagement and retention of material.