Laura Martínez Jiménez
Santo Domingo
Summary
Experienced professional with a background in Project Management, Marketing and Client Care. Skilled in leading cross-functional teams, managing client relationships and delivering projects on time and within scope. Strong expertise in developing and delivering marketing strategies, coordinating campaigns and driving brand visibility. Proven ability to streamline processes, communicate effectively with stakeholders and create impactful experiences from planning to execution.
Overview
18
18
years of professional experience
Work History
Project Management Specialist
Thryv
11.2023 - Current
- Oversee multiple projects simultaneously, ensuring they are delivered on time, within scope and on budget with a 90% on-time completion rate.
- Develop and maintain detailed project plans, schedules and progress reports .
- Collaborate with cross-functional teams- including marketing, product, design and operations to ensure alignment and smooth execution.
- Track KPI’s and performance metrics to evaluate project outcomes that increase campaign engagement by 30% and recommend improvements.
- Use AI to drive process improvements to enhance efficiency, team collaboration and client experience.
- Spearheaded product launches that boosted monthly company revenue by up to 25%.
Marketing and PR Manager
Huawei Technologies
02.2020 - 07.2022
- Develop, implement and execute strategic marketing plans for each new product launch and general company strategy increasing monthly revenue by 15-25% within the first month of release.
- Oversee communication strategies for the CBG department, ensuring cross-team alignment that improved campaign efficiency by 20% and reduced turnaround time by 10 days.
- Represent the marketing team to cross-functional groups including product management, sales, or customer support in regular meeting where we align our strategies and makes sure we are on the same page regarding our focus and strategies, achieving 95% on-time delivery on projects.
- Coordinate with the sales team and other departments to produce effective strategies that grew customer engagement by 25% and supported YoY revenue growth of 18%.
- Monitor current campaigns, ensuring all staff meets deadlines and complete necessary tasks ensuring that the sustain activities are taking place among other follow-up details.
- Analyze data to evaluate the success of their marketing efforts implementing insights that increased client satisfaction scores by 20% and campaign engagement by 35%.
Project Manager
Atic & Co
03.2019 - 02.2020
- Coordinating internal resources and vendors for the flawless execution of projects
- Ensuring that all projects are delivered on-time, within scope and within budget
- Developing project scopes and objectives, including developing the business since its inception.
- Ensure resource availability and allocation
- Develop a detailed project plan to track progress
- Measure project performance using appropriate systems, tools and techniques
- Management of purchases and inventory.
Brand Manager
Bona S.A.
05.2018 - 03.2019
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Management of brand related events and social media
Senior Analyst
Claro DR
09.2015 - 03.2018
- Devise direct marketing campaigns in line with the organisation’s marketing strategy.
- Sending targeted campaigns to specific individuals based on lead scoring and data analysis.
- Analysis of data with which to base campaigns and develop strategies on. Making sure all direct marketing falls within brand guidelines.
- Reporting on campaign KPI’s and overall return on investment.
- Preparing and implementing schedules for all direct marketing campaigns.
- Measuring campaign effectiveness.
Account Executive
Capital DBG
01.2013 - 09.2015
- Working with account planners to devise a campaign that meets the client's brief and budget
- Presenting campaign ideas and costings to clients
- Briefing the creative team who will produce the adverts
- Negotiating with clients, solving any problems and making sure deadlines are met
- Checking and reporting on the campaign's progress
- Keeping in contact with the client at all stages of the campaign
- Managing the account's budget and invoicing the clients.
Marketing and Communication executive
Inforpress (Spain)
06.2012 - 12.2012
Executive Coordinator
Cap Cana Heritage School (Dominican Republic)
09.2010 - 10.2011
Financial Consultant
Barreto & Vélez, PSC (Dominican Republic)
08.2007 - 08.2010
Education
Advanced course - Digital Marketing
Digital Marketing (Online)
Master - Corporate Communication and Branding
EAE Business School
Associate of Arts - International Business
Tompkins Cortland Community College
United States08.2006
Elementary, middle and high school - undefined
“Mi Colegio” School
01.2004
Skills
- Proficient in: Microsoft Office, InDesign, Illustrator, Dynamics CRM
- Critical thinking and problem solving skills - Teamwork
- Goal Oriented
- Decision making
- Time management
- Project Management - Content creation
- Meeting facilitation
- Project planning
Languages
Spanish- Native Language
English – Advanced
French – Intermediate
Hobbies and Interests
Learning new software, Content creation, Developing design skills - Digital marketing, Web development
Timeline
Project Management Specialist
Thryv
11.2023 - Current
Marketing and PR Manager
Huawei Technologies
02.2020 - 07.2022
Project Manager
Atic & Co
03.2019 - 02.2020
Brand Manager
Bona S.A.
05.2018 - 03.2019
Senior Analyst
Claro DR
09.2015 - 03.2018
Account Executive
Capital DBG
01.2013 - 09.2015
Marketing and Communication executive
Inforpress (Spain)
06.2012 - 12.2012
Executive Coordinator
Cap Cana Heritage School (Dominican Republic)
09.2010 - 10.2011
Financial Consultant
Barreto & Vélez, PSC (Dominican Republic)
08.2007 - 08.2010
Master - Corporate Communication and Branding
EAE Business School
Elementary, middle and high school - undefined
“Mi Colegio” School
Advanced course - Digital Marketing
Digital Marketing (Online)
Associate of Arts - International Business
Tompkins Cortland Community College
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