Laura Fermin
Sales Director/ Business Development / Account Director
Miami,FL
Summary
Bilingual Regional Sales Director & Account Manager with over 12 years of experience; known for delivering record-breaking revenue and profit gains. Effective at strategic and tactical planning, new business development and team-building. Excellent communication and organizational attributes. Persuasive negotiation and program management abilities. Always eager and willing to learn.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Regional Sales Director, Software Techology
Team Velocity Marketing Technology, LLC
2018.10 - 2022.12
- Over $3,840,000 in software sales within Southeast region and Puerto Rico. Managed all aspects of product sales, education and brand awareness.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Investigated and addressed business development challenges to proactively mitigate problems.
- Collaborated with implementation, sales and marketing departments to support business objectives and client acquisition.
- Utilize Salesforce on daily basis for reporting and tracking purposes
- Managed sales team of 5 employees.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Adept at C-level audience presentations, financial acumen, negotiation, executive presence, and mentoring/coaching of subordinate managers and sales staff.
Regional Performance & Training Manager (Software)
Auto Alert, Data Mining
2015.05 - 2018.10
- Primary responsibility sales retention and growth for over 70 accounts for Florida & Puerto Rico market.
- Report ROI, business plan and health index
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Monitored key performance indicators and built processes to support partner performance and growth.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Led daily, weekly and monthly coaching, counseling and feedback sessions.
- Delivered new clients onboarding and training sessions for our software.
Education
Bachelor of Science - Double Major in Clinical Psychology & Spanish
05.2010
- Transfer Academic Scholarship Recipient
- Assistant Teacher 2006-2010
- Study Abroad: Summer 2010 Dominican Republic
- Extracurricular Activities: Charity work for the elderly and children - for all four years
Skills
- Software Sales and training
- Cross cultural (Spanish-English) sales/training
- Regional Sales and Support
- Coordinated tradeshow Events
- High-Growth Strategies
- Client Base Retention & Growth
- Complex Problem-Solving
- Business Planning and Strategy
- Account and Territory Management
- Consultative Selling Techniques
- Recruiting, hiring and training
- Forecasting
Certification
- Master Certified Trainer
Languages
Spanish
Native or Bilingual
Affiliations
President of Non-Profit organization, Fulfilling Dreams
Timeline
Regional Sales Director, Software Techology - Team Velocity Marketing Technology, LLC
2018.10 - 2022.12
Regional Performance & Training Manager (Software) - Auto Alert, Data Mining
2015.05 - 2018.10
College of Mount Saint Vincent - Bachelor of Science, Double Major in Clinical Psychology & Spanish
- Master Certified Trainer
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