Johanssell Antonio Peguero

Oversee a department comprising more than 30 employees, with primary responsibility for monitoring and analyzing daily, monthly, and quarterly productivity metrics. Manage performance metrics for a client portfolio exceeding 13,000 accounts across multiple systems. Expertise includes utilization of various platforms and tools, such as:

Optimization & Performance Platforms:

• Google MCC Engine
• LSA Google MCC
• Mathcraft
• Skai | Kenshoo
• Ipromote
• Bobberdoo

Task Management:

• Asana

Customer Relationship Management (CRM):

• Salesforce
• Thryv Software

• Increased organic traffic through keyword research, analysis, and optimization.
• Boosted brand awareness with content marketing campaigns, including blog posts, articles, and social media promotions.
• Worked closely with copywriters to optimize content for both user engagement and search engine performance purposes.
• Collaborated with web developers to ensure optimal site structure for search engine crawling and indexing.
• Stayed up-to-date on current SEO best practices by attending conferences, workshops, and online training courses regularly.
• Leveraged local SEO tactics to improve visibility among geographically targeted audiences specifically in regional markets of interest.
• Conducted keyword gap analysis for identifying new ranking opportunities in the industry niche.
• Improved search engine rankings by conducting comprehensive site audits and addressing technical issues.
• Ensured compliance with industry regulations by managing ad approval processes across various platforms.
• Reduced cost per acquisition by implementing automated bidding strategies based on performance insights.
• Analyzed campaign data to identify optimization opportunities, driving improvements in overall performance.
• Collaborated with cross-functional teams for effective campaign coordination and goal alignment.
• Managed multiple client accounts, ensuring successful campaign performance and client satisfaction.
• Continuously refined campaign targeting parameters based on data-driven insights from analytics tools.
• Optimized ad spend for maximum ROI with thorough keyword research and bid adjustments.
• Streamlined reporting processes for improved efficiency in communicating results to stakeholders.
• Trained junior team members on SEM best practices, contributing to the growth of team expertise and skillsets.
• Collaborated with SEO team to align organic search strategies with paid efforts for a comprehensive digital marketing approach.
• Established KPIs and benchmarks for evaluating success in achieving business objectives through SEM initiatives.
• Conducted regular A/B testing to refine ad copy, keywords, and targeting for optimal results.
• Monitored industry trends to stay ahead of competitors, adjusting SEM strategies accordingly.
• Developed a cohesive SEM strategy, integrating paid search, display advertising, and remarketing tactics.
• Developed and deployed content marketing strategies to improve organic search traffic.
• Devised effective link-building campaigns to increase website authority and visibility.
• A-B tested ad campaigns to optimize performance and drive improved ROI.

• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
• Implemented link-building strategies designed to increase domain authority and improve search visibility.
• Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
• Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
• Managed a team of content creators to ensure timely production of high-quality, optimized materials.
• Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
• Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.

• Analyzed and reported digital campaign performance with focus on program optimization.
• Manages approximately 250 campaigns.
• Created engaging content optimized for specific platforms and intended audience.
• Designed and implemented digital, web and social strategies to align with client business goals.
• Improved overall client retention rates through proactive account management and consistent performance reviews.
• Supported the onboarding process for new clients by gathering necessary information and coordinating with internal teams to set up accounts for success.
• Assisted in the creation of comprehensive quarterly reports detailing campaign performance metrics along with actionable insights for improvement opportunities moving forward.
• Collaborated with cross-functional teams to deliver high-quality digital content that resonated with target audiences.

• Developed strong relationships with key clients, resulting in increased loyalty and repeat business.
• Conducted regular performance evaluations for team members, providing constructive feedback and guidance for improvement.
• Collaborated with other departments to address systemic issues impacting customer retention, generating long-term improvements in service quality.
• Continuously sought opportunities for personal growth and development, attending industry conferences and workshops to stay current with best practices and emerging trends in the call center space.