Jahsmine Beauchemin
Montreal
Summary
Dynamic Publicist with a proven track record at Cirque du Soleil, excelling in PR strategy development, influencer partnerships, and social media management. Skilled in crafting compelling stories and creating immersive social media experiences, including creative reels that put the audience at the forefront of the action. Expertise in designing innovative campaigns that drive engagement, amplify brand presence, and generate extensive press coverage. Adept at leveraging digital platforms, data analytics, and influencer collaborations to enhance audience interaction and build brand loyalty. Trilingual team player with strong crisis management capabilities, consistently delivering impactful results in high-pressure environments. Passionate about integrating social media trends and dynamic content to create authentic connections with diverse audiences.
Overview
9
9
years of professional experience
Work History
Publicist, PR and Social Media Coordinator
Cirque du Soleil
03.2022 - Current
- Managed high-profile PR campaigns for Cirque du Soleil.
- Designed engaging stories and posts to heighten excitement and anticipation for premieres.
- Designed engaging and shareable reels to highlight future events.
- Amplified brand presence through strategic social content creation.
- Analyzed social media performance and adjusted strategies to maximize audience engagement and reach.
- Achieved extensive press coverage consistently.
- Coordinated internal and external events, media outreach, and managed visual content.
- Crafted and disseminated press materials including press releases and media press kits.
- Direct media strategies, ensuring they meet branding goals and achieve desired press results.
- Oversaw the organization of interviews.
- Trained spokespeople for media engagements, ensuring smooth scheduling.
- Cultivated strong influencer relationships to drive promotional efforts.
- Monitored and reported weekly PR activities, modifying strategies for sustained success.
- Secured extensive press coverage through strategic communication efforts.
- Provided crisis management support when necessary.
- Organized photo shoots to provide visuals that could be used in print materials or online promotions.
- Collaborated with graphic design and marketing teams to devise effective branding strategies.
Internal Communication Specialist
ALCOA
09.2021 - 12.2021
- Enhanced employee engagement by supporting internal communications amid COVID-19, maintaining safety standards.
- Generated relevant content and ensured timely distribution of internal communications to maintain employee engagement.
- Directed fundraising events.
- Coordinated entertainment activities for employees and their families.
- Developed partnerships with neighborhood merchants to obtain advantageous deals for employees.
- Participated in developing surveys to collect feedback from employees.
- Worked alongside diverse teams to uphold safety and HR policies.
Administrative Coordinator
GROUPE SCE
09.2020 - 08.2021
- Spearheaded workforce planning for more than 1,000 employees.
- Served as primary contact for coordinating employee overtime.
- Maintained efficient operations by managing a large number of inquiries while preserving confidentiality.
- Oversaw payroll processing and workforce scheduling for sustained operations.
- Directed implementation of new HR software.
- Served as the contact point for employee questions, ensuring effective communication.
- Enhanced operational efficiency and workforce satisfaction.
Social Media Specialist
INSERT IDENTITY
03.2021 - 04.2021
- Enhanced brand visibility by overseeing content creation, audience engagement and performance metrics for client social media accounts.
- Managed French and English content publication across multiple social networks.
- Optimized content for Instagram Stories to elevate engagement rates.
- Assessed performance of advertisements and modified tactics for improved outcomes.
- Researched high-performing hashtags for targeted marketing.
- Achieved substantial increase in Instagram followers and engagement using targeted organic initiatives.
Event Planner
LES COLLÉGIENNES
08.2016 - 05.2018
- Oversaw promotional campaigns while aligning logistical needs with financial constraints.
- Ensured flawless execution by partnering with promoters, vendors, and business associates.
- Directed numerous projects at once, ensuring precise implementation of every event element.
- Managed promotional coordination to meet event objectives.
- Coordinated event logistics efficiently, ensuring seamless execution.
- Handled event budgets to maintain optimal costs.
- Built and sustained collaborative partnerships within the industry.
- Orchestrated the coordination of deadlines, assets, and responsibilities across multiple groups for successful event execution.
Social Media Manager
PÉRIGNY STORES
08.2016 - 09.2017
- Boosted engagement across Instagram, Facebook, and the company website through strategic initiatives.
- Specialized in content development, community engagement, and influencer collaboration to boost growth.
- Developed engaging materials aligning with the brand's voice.
- Ensured effective communication with customers to strengthen the brand.
- Executed focused social media strategies, enhancing both follower growth and customer loyalty.
- Engaged micro-influencers for targeted promotion, increasing visibility across key audiences.
- Monitored social media metrics, enhancing strategies for increased audience interaction.
Education
MARKETING BACHELOR -
HEC MONTRÉAL
01.2023
BUSINESS MANAGEMENT PROGRAM -
CÉGEP DE TROIS-RIVIÈRES
01.2018
Skills
- Social media strategy
- Event coordination
- Audience engagement
- Influencer partnerships
- Promotional campaigns
- PR strategy development
- Crisis Management
- Trilingual
- Team Player
- Leadership
- Experienced with Web and Mobile Applications
Languages
- French, Native language
- Spanish, Native language
- English, Second language
Other Relevant Experience
- Event VP, AEPC HEC MONTRÉAL, 09/01/20, 06/30/21, Led event planning and execution for the student association., Developed a web series featuring influential business speakers., Collaborated with university committees.
- Event VP, VISION C3R CÉGEP DE TROIS-RIVIÈRES, 09/01/16, 06/30/17, Managed marketing efforts and event planning for the student association., Promoted various events across social media platforms., Organized fundraising events.
Languages
French
First Language
English
Advanced (C1)
C1
Spanish
Proficient (C2)
C2
Timeline
Publicist, PR and Social Media Coordinator
Cirque du Soleil
03.2022 - Current
Internal Communication Specialist
ALCOA
09.2021 - 12.2021
Social Media Specialist
INSERT IDENTITY
03.2021 - 04.2021
Administrative Coordinator
GROUPE SCE
09.2020 - 08.2021
Event Planner
LES COLLÉGIENNES
08.2016 - 05.2018
Social Media Manager
PÉRIGNY STORES
08.2016 - 09.2017
MARKETING BACHELOR -
HEC MONTRÉAL
BUSINESS MANAGEMENT PROGRAM -
CÉGEP DE TROIS-RIVIÈRES
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