Frauly Guzmán
Santo Domingo ,Santo Domingo Oeste
Summary
Content writer specialized in SEO and Content-Led strategies, with solid experience in Keyword Research, On-Page optimization, and online store positioning (E-Commerce SEO). Combines creativity with data analysis to craft texts that not only rank but also convert and enhanced brand visibility to boost website traffic through strategic content creation and on-page optimization.
Adept at collaborating with teams, ensuring clarity and engagement in all copy while driving measurable results. Passionate about language and its digital impact, with a focus on organic growth, brand authority, and long-term content performance.
Overview
3
3
years of professional experience
1
1
Certification
Work History
SEO Content Writer
Rotulus Creative
08.2022 - 06.2025
- Conducted keyword research to optimize content for search engine visibility.
- Created engaging blog posts aligned with SEO best practices and target audience interests.
- Collaborated with marketing team to develop content strategies enhancing brand awareness.
- Edited and proofread articles to ensure clarity, accuracy, and adherence to guidelines.
- Enhanced brand visibility with the development of high-quality, targeted content.
- Boosted website traffic by implementing SEO strategies and creating engaging content.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Implemented on-page SEO techniques, including meta tags and internal linking structures.
- Increased keyword rankings through diligent research and optimizing on-page elements.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Utilized feedback from clients and colleagues to improve content quality.
- Performed keyword research to optimize content for SEO.
Creative Copywriter
Rotulus Creative
08.2022 - 09.2024
- Crafted compelling copy for diverse marketing campaigns, enhancing brand engagement and customer response.
- Collaborated with design teams to ensure cohesive messaging across digital platforms and print materials.
- Developed content strategies based on market research, aligning messaging with target audience needs and preferences.
- Edited and refined copy to maintain clarity, consistency, and adherence to brand voice guidelines across all projects.
- Revised existing copy to enhance clarity, readability, and impact on target audiences.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
Education
Certificate of Technical Studies - Copywriting
Escuela De Copywriting
Spain Certifícate - Digital Marketing
Semrush Academy
Boston, MASkills
SEO Copywriting
Content-Led SEO
Advanced Keyword Research
On-Page SEO and Technical Optimization
E-Commerce SEO (Shopify, WooCommerce, Amazon)
Link Building & Internal Linking Strategy
Google Search Console / Analytics / Ahrefs / SEMrush / SurferSEO
UX Writing and Conversion Copywriting
Multichannel Content Strategy
Certification
SEO Fundamentals – SEMrush Academy
• Content Marketing Certified – HubSpot
• Advanced Keyword Research – SEMrush Academy
Languages
Spanish
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
SEO Content Writer
Rotulus Creative
08.2022 - 06.2025
Creative Copywriter
Rotulus Creative
08.2022 - 09.2024
Certificate of Technical Studies - Copywriting
Escuela De Copywriting
Certifícate - Digital Marketing
Semrush Academy