Summary
Overview
Work History
Education
Skills
References
Accomplishments
Languages
Timeline
Generic
Esther Merino Garcia

Esther Merino Garcia

El Millón

Summary

I have led large projects for local and international brands, handling sensitive and crucial issues for different sectors and industries, as well as managing relevant international corporate accounts in the tourism sector. More than 15 years of experience in advertising, brand management and development and 7 years as Creative Director in the public relations sector.


As a valued team collaborator, im dedicated to delivering impactful results and adapting to evolving project requirements. My reliability and effective communication skills make me a valuable asset in high-pressure environments.

Overview

20
20
years of professional experience

Work History

Implementation and Adoption of Innovative Products

CrecerLab | Crecer Financial Group
08.2024 - 10.2024
  • Consulting service as a specialist in Communications & Marketing.
  • Maintained detailed documentation of project progress, facilitating clear communication across all team members and stakeholders.
  • Collaborated with cross-functional teams to successfully complete large-scale projects on time and within budget.
  • Established strong relationships with key stakeholders, fostering a collaborative environment conducive to project success.

Account Director

HaMa Communications
04.2024 - 06.2024
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

Account Director

4AM Shopper Marketing
08.2023 - 03.2024
  • Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
  • Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.

Marketing Manager Urban Hotels of Santo Domingo

Barceló Hotel Group | El Embajador RH & Barceló SD
11.2020 - 08.2023
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Brand & Product Manager for Sustainable Products

Ecoluxe.RD | Merino Hnos
06.2013 - 11.2020
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Boosted product adoption with targeted go-to-market strategies, closely working with stakeholders.

Marketing Communications Consultant

Barceló Hotel Group
08.2018 - 04.2019
  • Increased brand awareness by developing and implementing strategic experiential marketing campaigns.
  • Revitalized employee communications to better convey important information and boost morale.

Creative Director

Caribbean Porter Novelli | Pagés Group
01.2010 - 06.2017
  • Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
  • Monitored industry trends to keep creative materials fresh and engaging.
  • Elevated company reputation through consistent delivery of high-quality creative content.
  • Managed campaigns with specific focuses in order to meet customer needs and creative visions.
  • Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.

Art Director

Pagés BBDO - Pagés Group
01.2008 - 06.2010
  • Implemented artistic vision to give art purpose and meaning.
  • Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
  • Made collateral to support various marketing campaigns and visually communicate concepts.

Art Director

McCann Erickson
01.2005 - 01.2008
  • Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
  • Contributed to creative process through original ideas and inspiration.
  • Collaborated with cross-functional teams to ensure cohesive visual storytelling.

Education

Account Leadership - Business Communication

Miami AD School Punta Cana - Buenos Aires
Punta Cana, Dominican Republic
11-2023

Diploma in Digital Marketing - Digital Marketing

INFOTEP & MICM
Santo Domingo, Dominican Republic

Diploma in Green SMEs | Mipymes Verdes - Sustainability Studies

UNPHU
Santo Domingo, Dominican Republic

Diploma in Social Responsibility Business | CSR - Sustainability Studies

IndicaRSE
Santo Domingo, Dominican Republic

Diploma in My Business Program - Management and Marketing

BARNA Business School
Santo Domingo, Dominican Republic

Diploma in Branding and Brand Management - Communications

UNIBE
Santo Domingo, Dominican Republic

Branding And Visual Identity Packaging - Communication Design

Chavón School of Design
Santo Domingo, Dominican Republic

E-commerce Program - Digital Marketing

INTEC & Pragma.do
Santo Domingo, Dominican Republic

Graduate Certificate in Advertising - Commercial And Advertising Art

UNAPEC
Santo Domingo, Dominican Republic
11.2023

Skills

  • Strategic Communication
  • Brand and Product Development and Management
  • Remote Support
  • Customer Support
  • Digital Advertising and Marketing
  • CSR Programs
  • Creativity and Creative Strategy
  • Development and Execution of Corporate Events
  • Software Implementation
  • Brand Development
  • Creative Direction
  • Staff supervision
  • Budget management
  • Project management
  • Advanced English proficiency
  • Business Suite
  • Adobe Suite
  • RRSS
  • Web & E-commerce

References

  • Noriyuki Then, Manager, Outtabox SRL, 829.792.5727
  • Yahayra Cumba, Account Director, Switch | Havas, 809.869.6300
  • Salvador Lister, Creative Director, Cazar3, 829.961.5059
  • Danilo Brache, Gte. Creative, CCN, 829.848.5334
  • Alvaro De Oleo, Marketing - Creative, 809.983.7330

Accomplishments

  • Recognition for Development | Pagés Group 2010 Campaign: “Dominican Gastronomic Heritage” for Grupo Rica | Pagés BBDO


  • Bronze Media Lions | Cannes Lions Festival 2009 Category: Best use of media Campaign: Tags - Breast Cancer Awarness for ARS Humano | Pagés BBDO

Languages

Spanish
Native language
English
Proficient
C2

Timeline

Implementation and Adoption of Innovative Products

CrecerLab | Crecer Financial Group
08.2024 - 10.2024

Account Director

HaMa Communications
04.2024 - 06.2024

Account Director

4AM Shopper Marketing
08.2023 - 03.2024

Marketing Manager Urban Hotels of Santo Domingo

Barceló Hotel Group | El Embajador RH & Barceló SD
11.2020 - 08.2023

Marketing Communications Consultant

Barceló Hotel Group
08.2018 - 04.2019

Brand & Product Manager for Sustainable Products

Ecoluxe.RD | Merino Hnos
06.2013 - 11.2020

Creative Director

Caribbean Porter Novelli | Pagés Group
01.2010 - 06.2017

Art Director

Pagés BBDO - Pagés Group
01.2008 - 06.2010

Art Director

McCann Erickson
01.2005 - 01.2008

Account Leadership - Business Communication

Miami AD School Punta Cana - Buenos Aires

Diploma in Digital Marketing - Digital Marketing

INFOTEP & MICM

Diploma in Green SMEs | Mipymes Verdes - Sustainability Studies

UNPHU

Diploma in Social Responsibility Business | CSR - Sustainability Studies

IndicaRSE

Diploma in My Business Program - Management and Marketing

BARNA Business School

Diploma in Branding and Brand Management - Communications

UNIBE

Branding And Visual Identity Packaging - Communication Design

Chavón School of Design

E-commerce Program - Digital Marketing

INTEC & Pragma.do

Graduate Certificate in Advertising - Commercial And Advertising Art

UNAPEC
Esther Merino Garcia