Esther Merino Garcia

El Millón

Summary

I have led large projects for local and international brands, handling sensitive and crucial issues for different sectors and industries, as well as managing relevant international corporate accounts in the tourism sector. More than 15 years of experience in advertising, brand management and development and 7 years as Creative Director in the public relations sector.

As a valued team collaborator, im dedicated to delivering impactful results and adapting to evolving project requirements. My reliability and effective communication skills make me a valuable asset in high-pressure environments.

Overview

years of professional experience

Work History

Implementation and Adoption of Innovative Products

CrecerLab | Crecer Financial Group

08.2024 - 10.2024

Consulting service as a specialist in Communications & Marketing.
Maintained detailed documentation of project progress, facilitating clear communication across all team members and stakeholders.
Collaborated with cross-functional teams to successfully complete large-scale projects on time and within budget.
Established strong relationships with key stakeholders, fostering a collaborative environment conducive to project success.

Account Director

HaMa Communications

04.2024 - 06.2024

Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.

Account Director

4AM Shopper Marketing

08.2023 - 03.2024

Implemented creative solutions for complex client challenges, resulting in increased customer satisfaction ratings.
Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.

Marketing Manager Urban Hotels of Santo Domingo

Barceló Hotel Group | El Embajador RH & Barceló SD

11.2020 - 08.2023

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.

Brand & Product Manager for Sustainable Products

Ecoluxe.RD | Merino Hnos

06.2013 - 11.2020

Communicated effectively with team members to deliver updates on project milestones and deadlines.
Developed product documentation to communicate upcoming features and products to internal teams.
Boosted product adoption with targeted go-to-market strategies, closely working with stakeholders.

Marketing Communications Consultant

Barceló Hotel Group

08.2018 - 04.2019

Increased brand awareness by developing and implementing strategic experiential marketing campaigns.
Revitalized employee communications to better convey important information and boost morale.

Creative Director

Caribbean Porter Novelli | Pagés Group

01.2010 - 06.2017

Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
Monitored industry trends to keep creative materials fresh and engaging.
Elevated company reputation through consistent delivery of high-quality creative content.
Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.

Art Director

Pagés BBDO - Pagés Group

01.2008 - 06.2010

Implemented artistic vision to give art purpose and meaning.
Maximized project efficiency with meticulous attention to deadlines, budget constraints, and client expectations.
Made collateral to support various marketing campaigns and visually communicate concepts.

Art Director

McCann Erickson

01.2005 - 01.2008

Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
Contributed to creative process through original ideas and inspiration.
Collaborated with cross-functional teams to ensure cohesive visual storytelling.

Education

Account Leadership - Business Communication

Miami AD School Punta Cana - Buenos Aires

Punta Cana, Dominican Republic

11-2023