Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Software
Interests
Timeline
Generic
Esmeralda Parra Zapien

Esmeralda Parra Zapien

Bachelor’s Degree In Business Administration With A Focus On Commercial Relations
Mexico City

Summary

Professional with over 10 years of experience in commercial areas, sports marketing, sponsorships, procurement, and logistics. Specialist in brand development, sponsor negotiation, and strategy execution within the sports sector. Multidisciplinary profile with strong leadership skills and a results-driven approach. Passionate about football as a sport, inclusion, and social innovation.

Overview

15
15
years of professional experience
2
2
Languages

Work History

Sponsorship Manager

Mexican Football Federation
02.2024 - 05.2025
  • Sponsorship management for 20 brands across "Liga BBVA MX, Liga MX Fem, and the National Team".
  • Managed contractual deliverables and coordinated operations across internal teams, including logistics, design, and communications.
  • Created essential tools to optimize workflows, such as the operations manual, visibility reports, and tracking documents.
  • Led team coordination efforts to meet commercial goals.

Deputy Commercial Director

CLUB SOCIAL,CULTURAL Y DEPORTIVO MUXES [equipo TDP]
05.2021 - 08.2023
  • Secured and managed sponsorships, corporate partners, and donor contributions.
  • Implemented marketing strategies and led the development and sales of branded merchandise.
  • Organized social and cultural initiatives to reinforce the club’s identity.
  • Revamped institutional image and visual communication strategy.

Sales Executive – CDMX Accounts

SPORELLI [textilera]
02.2020 - 05.2021
  • Built and expanded client portfolio for sports events.
  • Managed client follow-ups and successfully closed commercial deals.
  • Large-scale production of official jerseys for major events [BANCOMER RACE]

Senior Buyer

ASDEPORTE
05.2016 - 06.2019
  • Sourcing and purchasing the best materials and services for sporting events. Centralized procurement to optimize time and quality.
  • Negotiation of credit terms, and reduction of delivery times by 10%.
  • Increased supplier portfolio by 30% across various regions of the country.
  • Support in event operations.
  • Achieved 20% budget savings per event.

Senior Buyer

DEWIMED [German Medical Devices Trading Company]
01.2011 - 05.2016
  • Domestic and international procurement of medical products.
  • Management of discounts and volume negotiations.
  • Management of supplier accounts and payments.
  • SAP administration, negotiation with suppliers, and logistics management.

Special Events Executive

TIME LIFE (ECISA)
01.2010 - 01.2011
  • Client portfolio management focused on retention and loyalty.
  • Organization, follow-up, prospecting, and logistics for commercial events.

Education

Women's Football

Universidad Anáhuac - Ciencias Del Deporte
Mexico City
05.2001 - 06.2021

Specialization Diploma - Sports Marketing And Business

Instituto Johan Cruyff
Mexico City
05.2001 -

BBA - Commercial Relations

IPN-ESCA Tepepan
Mexico City
06.2006 - 06.2010

Skills

Effective Communication

Negotiation

Leadership

Logistics

Sports Marketing

Results-Oriented

Decision Making

Sponsorship Management

Languages

English  B2


Italian B1

Accomplishments

  • Psychological strategies to motivate teams.
  • 1st International Football Congress – International Network of Educational Allies.
  • Course: Football Business – Guillermo Alegret at Matiltli.
  • Women and Sport Conference – Unisport Management School.
  • Disruptive Innovation – UBITS.

Software

SAP

Microsoft Office

Microsoft Dynamics

Chrome

Firefox

Interests

Preselected for the Mexico National Beach Soccer Team 2023

Scholarship Volunteer at the First World Sports Congress – Telmex Foundation

Founding Partner, GASPACHON [Own Business 2016–2020]

Sports / Inclusion / Diversity

Timeline

Sponsorship Manager

Mexican Football Federation
02.2024 - 05.2025

Deputy Commercial Director

CLUB SOCIAL,CULTURAL Y DEPORTIVO MUXES [equipo TDP]
05.2021 - 08.2023

Sales Executive – CDMX Accounts

SPORELLI [textilera]
02.2020 - 05.2021

Senior Buyer

ASDEPORTE
05.2016 - 06.2019

Senior Buyer

DEWIMED [German Medical Devices Trading Company]
01.2011 - 05.2016

Special Events Executive

TIME LIFE (ECISA)
01.2010 - 01.2011

BBA - Commercial Relations

IPN-ESCA Tepepan
06.2006 - 06.2010

Women's Football

Universidad Anáhuac - Ciencias Del Deporte
05.2001 - 06.2021

Specialization Diploma - Sports Marketing And Business

Instituto Johan Cruyff
05.2001 -

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Esmeralda Parra ZapienBachelor’s Degree In Business Administration With A Focus On Commercial Relations