Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Affiliations
Languages
Timeline
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Erik Gabriel Cruz Montero

Santo Domingo,Distrito Nacional

Summary

Dynamic Commercial Manager with a proven track record at MEG Solutions SRL, excelling in strategic planning and supplier negotiation. Spearheaded multimillion-dollar projects, driving sales growth and enhancing market positioning. Adept at fostering relationships and leading cross-functional teams to achieve ambitious goals while optimizing procurement processes for efficiency.

Overview

18
18
years of professional experience

Work History

Commercial Manager & Strategic Partner

MEG Solutions SRL
Dominican Republic, DN
01.2021 - Current
  • Spearheaded the commercial strategy and execution from the company relaunch; structured operations, sales KPIs, and partner network.
  • Led full-cycle commercial processes: prospecting, quoting, closing, supplier negotiation, pricing strategy, and margin protection.
  • Directed engineering teams and project execution for multimillion-dollar contracts in energy, water, and comercial and industrial infrastructure.
  • Managed international procurement (U.S., China, Europe (Spain, France), Costa Rica, Colombia, etc.). And import logistics, optimizing delivery timelines and costs.
  • Co-authored the 2025–2028 Strategic Plan: defined market positioning, new business lines, and growth roadmaps.
  • Implemented Zoho platform solutions by modules, such as CRM, Books, Project, and Inventory, to digitize workflows and enable real-time performance tracking.
  • Collaborated with cross-functional teams to align commercial objectives and operational strategies.
  • Managed supplier relationships to ensure product availability and cost efficiency.
  • Analyzed market trends to identify new business opportunities and competitive advantages.
  • Led contract negotiations to optimize terms and conditions for profitability.
  • Provided training and mentorship to junior staff on best practices in commercial management.
  • Developed strategic plans to enhance market positioning and drive sales growth.

End User Account Manager (Caribbean)

Rockwell Automation
Santo Domingo
01.2018 - 01.2021
  • Managed key accounts in mining, food and beverage, cement, and metals across the DR, Haiti, Jamaica, and the Cayman Islands.
  • Grew territory sales by implementing outcome-based consultative selling and vertical-focused campaigns.
  • Managed client relationships to ensure satisfaction and retention.
  • Collaborated with cross-functional teams to deliver customized solutions.
  • Conducted regular account reviews to assess client needs and service delivery.
  • Developed strategic account plans to align with client objectives.
  • Facilitated communication between clients and engineering teams for project execution.
  • Analyzed market trends to identify opportunities for account growth.
  • Provided training and support for clients on product usage and features.
  • Resolved client issues by coordinating with internal resources effectively.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Acted as main point of contact in matters relating to client concerns and needs.
  • Developed strategies to increase revenue from existing accounts.
  • Maintained accurate records of all customer interactions in the CRM system.
  • Negotiated contracts with clients to maximize profitability.
  • Renewed existing accounts by building relationships with clients.
  • Developed strategic relationships with key stakeholders to enhance business collaboration.
  • Coordinated project timelines and deliverables to meet client expectations consistently.

Channel & Territory Account Manager

Rockwell Automation
Santo Domingo
01.2017 - 01.2018
  • Oversaw Dominican Republic distributor performance, pipeline development, and commercial growth plans.
  • Led the coaching and development of indirect sales teams, aligning them to channel KPIs.
  • Negotiated contracts and pricing agreements to meet client requirements effectively.
  • Collaborated with marketing teams to create targeted promotional campaigns.
  • Monitored competitor activity within assigned territory by attending conferences and networking events.
  • Generated reports detailing sales performance against goals and targets for management review.
  • Participated in trade shows and events to promote company's products or services in assigned territory.
  • Assisted in developing promotional materials such as brochures and flyers for distribution at tradeshows.

Senior Sales Engineer (Caribbean Export)

Eaton Corporation
Haina, DR, San Cristobal
01.2013 - 01.2017
  • Supported technical sales and product specification across Caribbean markets (excluding DR, PR, TT, JM).
  • Power systems proposal specialist: switchgear, panelboards, MCCs, breakers, busway, and control panels.
  • Developed technical proposals and presentations for client engagement.
  • Conducted market analysis to identify sales opportunities in engineering sectors.
  • Mentored junior engineers on project management best practices.
  • Trained staff on new engineering tools and systems for better productivity.
  • Conducted market research to determine customer needs and preferences.
  • Conducted technical presentations, product demonstrations and training sessions for customers and staff members.

Sales Engineer

Eaton Corporation
Haina, DR
01.2012 - 01.2013
  • Quoted and configured power distribution equipment for Miami-based exporters serving the Caribbean.
  • Ensured compliance with project specs and created submittals for large-scale infrastructure projects.
  • Assisted in the preparation of proposals and bid documents for projects.

Distribution Equipment Engineer

Warren del Caribe
Santo Domingo
01.2008 - 01.2012
  • Designed LV/MV equipment layouts; created BOMs, drawings, and panel configurations for MCCs, switchboards, and ATS systems.
  • Trained internal teams and supported projects in DR, Trinidad, and Puerto Rico.
  • Provided technical support for sales team and customer inquiries.
  • Developed comprehensive proposals for engineering projects and client requirements.
  • Provided technical support during bid clarifications and contract negotiations.

Education

Commercial Management - Commercial And Advertising Art

Unapec
10-2017

Electromechanical Engineering - Engineering

Universidad Central Del Este
San Pedro Macoris
04-2008

Skills

  • Commercial strategy
  • Supplier negotiation
  • Procurement management
  • Project execution
  • Market analysis
  • Strategic planning
  • Effective communication
  • Team collaboration
  • Contract negotiation
  • Pricing strategy
  • Sales growth
  • Business development
  • Rapport and relationship building
  • Account management

Websites

Personal Information

Title: Commercial Manager | Electrical Solutions Executive | Strategic Business Leader

Affiliations

Wellness and Fitness oriented, mostly enjoy outdoor activities

Languages

Spanish
First Language
English
Proficient (C2)
C2

Timeline

Commercial Manager & Strategic Partner

MEG Solutions SRL
01.2021 - Current

End User Account Manager (Caribbean)

Rockwell Automation
01.2018 - 01.2021

Channel & Territory Account Manager

Rockwell Automation
01.2017 - 01.2018

Senior Sales Engineer (Caribbean Export)

Eaton Corporation
01.2013 - 01.2017

Sales Engineer

Eaton Corporation
01.2012 - 01.2013

Distribution Equipment Engineer

Warren del Caribe
01.2008 - 01.2012

Commercial Management - Commercial And Advertising Art

Unapec

Electromechanical Engineering - Engineering

Universidad Central Del Este

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Erik Gabriel Cruz Montero