Daria MENOVA

Head of Influence and Marketing Department
Managed the influenza department, marketing department, project freelancers (the entire marketing process in the company)

Results of the work:
• Built a completely influencer department from scratch
• Scaled the influencer department and brought the company revenue of $400k+ per month through influencers (CPA grids, affiliate platforms, paid bloggers)
• Built the company's marketing processes

Niches I've worked with: Beauty / Fashion / Jewelry
Markets: USA (85%) / Canada and UK (10%)/Europe (5%)

Main responsibilities as the head of the department:
• Increase the company's profit through marketing campaigns and influencer promotion on marketplaces (Amazon/tiktok shop/instagram/YouTube/pinterest)
• Creation of a Marketing Road Map for all traffic sources that will lead to an increase in the company's profit
• Conduct and control of influencer marketing (affiliate bloggers, paid bloggers, CPA platforms, UGC content)
• Develop a content plan for marketing campaigns for the brand in conjunction with the influencer plan

Niches I've worked with: Beauty / Supplements
Markets: USA 100% (worked only with the US market)

Main achievements:
• Scaled the revenue of the influenza department from $ 30k to $ 120k per month
• During her work, she received more than 400 brags for the brand + large placements (such as advertising on NY Times Square)
• Built a complete brand positioning

The main responsibilities of the INFLUENCER:
• Control and management of the influenza department, recruitment of juniors, seniors to the influenza team for scaling
• Building hypotheses and testing hypotheses to find "successful" infills that will bring profit to the company through various marketplaces (Amazon/TikTok shop/YouTube / Instagram / Facebook, etc.)
• Implementation of the KPI (includes the number of placements, ROAS, budget used, type of placement, revenue from influencers, maintenance of influencer agencies)
• Search / collaboration placement with paid influencers with an average ROAS of 160+
• Monitoring and building a community of affiliated bloggers (through INHOUSE and CPA grids)

The main responsibilities of PR:

• Search for profitable sources of accommodation (online/offline)

• Analysis of PR placements by competitors in a related category

• Selection of successful topics / headlines for the magazine (so that the product successfully fits into the subject of placement)

• Communication with the chief editors, submitting a request to write an article

• Control and support of the full process of posting articles / brags (from searching for the magazine/editor-in-chief's contacts, discussions, sending samples to writing and posting articles)

1. General Tasks:
-Developed content plans based on the overall strategy.
-Grew the account by implementing various ideas: educational, entertainment, analytical, and service-oriented.
-Actively engaged with social media audiences (comments, engagement, etc.).
-Participated in creating video and photo content for the account.
-Generated ideas and executed content for Reels.
-Developed and implemented new interaction mechanisms with followers to increase reach and engagement.
-Participated in creative sessions with the team.
-Implemented additional promotion methods.
-Monitored account effectiveness: statistics, inquiries, applications, etc.
-Communicated with followers.

2. Client Development and Attraction:
-Warmed up the audience on social media with various content together with the team.

3. Influencer Marketing:
-Searched for bloggers and arranged paid and gift collaborations.