Bryan Acevedo
Santo Domingo,
Summary
Strategic operator with 5+ years in sales and marketing execution, now focused on building scalable GTM infrastructure. Proven success aligning CRM workflows, outbound campaigns, and lead management systems across teams. Experienced in Hubspot, Apollo, ZoomInfo, Smartlead & currently enrrolled in trailhead academy for Salesforce mastery. Skilled at bridging the gap between sales strategy and operational delivery to drive pipeline growth and reporting clarity.
Overview
5
5
years of professional experience
Work History
RevOps & Growth Strategist - Project
Leadium
01.2025 - Current
- Built lean outbound systems using Smartlead, Apollo, Snov, and Clay
- Designed CRM workflows for early-stage startups (pipeline stages, custom properties, reply sync)
- Automated LinkedIn and cold email campaigns with AI-assisted personalization
- Developed internal SOPs for inbox management, contact sourcing, and campaign monitoring
Marketing Development Rep
Dalet
07.2022 - 05.2025
- Managed CRM across 2,000+ accounts, improving data hygiene and lifecycle stage accuracy
- Built and optimized lead-nurture campaigns, boosting MQL-to-meeting conversion by 15%
- Collaborated with GTM teams to streamline lead qualification logic and CRM workflows
- Used HubSpot and Salesforce to maintain SDR reporting dashboards and performance tracking
Sales Development Specialist, Americas
Dalet
09.2021 - 07.2022
- Worked with marketing ops to improve lead flow logic and qualification criteria
- Helped reduce friction between inbound response time and SDR engagement
- Optimized campaign sequencing using email performance metrics (25% open, 6% CTR)
Country Manager, Dominican Republic
Leadium
03.2020 - 08.2021
- Scaled SDR team from 10 to 100, building SOPs and operational infrastructure
- Implemented KPI dashboards and call quality systems to improve conversion tracking
- Trained team on CRM workflows, lead tagging, and follow-up systems
Sales Development Representative, Americas & EMEA
Leadium
03.2020 - 08.2021
- Consistently exceeded monthly targets by booking an average of 25 qualified appointments, contributing to a 30% increase in pipeline growth.
- Assisted in building the foundational structure for the sales team by developing workflows, implementing CRM best practices, and fostering collaboration in the absence of formal management.
Education
Bachelor of Science - Industrial Engineering
UNAPEC
Distrito Nacional02.2020
Skills
- RevOps Systems & GTM Toolstack (HubSpot, Salesforce, etc)
- CRM Pipeline Design & Optimization
- Workflow Automation (Lead Routing, Lifecycle Stage Sync)
- Cold Outreach Infrastructure (Email LinkedIn)
- Marketing & Sales Alignment
- Reporting & KPI Dashboarding
- Data Hygiene & CRM Governance
- Campaign Setup, Sequencing, and A/B Testing
- Lead Scoring Logic & Funnel Stages
- Technical Troubleshooting & Process Mapping
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Achievements & Highlights
- Scaled an SDR team from 10 to 100 reps by designing SOPs, CRM workflows, and performance tracking systems to support rapid growth
- Improved CRM data accuracy across 2,000+ records by leading a cleanup initiative that aligned lifecycle stages, lead source tracking, and reporting logic
- Built LeanDrive, a lightweight outbound system combining cold email, LinkedIn, and CRM automation to help early-stage SaaS founders generate pipeline without hiring a sales team
Projects
HubSpot CRM Playbook: Built a complete setup guide for early-stage founders (pipelines, properties, workflows)
LeanDrive Campaign Engine: Designed outbound infrastructure for SaaS startups including cold email setup, lead routing, inbox tracking, and reporting logic
Timeline
RevOps & Growth Strategist - Project
Leadium
01.2025 - Current
Marketing Development Rep
Dalet
07.2022 - 05.2025
Sales Development Specialist, Americas
Dalet
09.2021 - 07.2022
Country Manager, Dominican Republic
Leadium
03.2020 - 08.2021
Sales Development Representative, Americas & EMEA
Leadium
03.2020 - 08.2021
Bachelor of Science - Industrial Engineering
UNAPEC
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