Brando Massimiliano Iacono
Milano
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
7
7
years of professional experience
Work History
Marketing Director
Laboratori Italiani
Milano
01.2020 - Current
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Continually maintained and improved company's reputation and positive image in markets served.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Learned and adapted quickly to new technology and software applications.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Worked well in team setting, providing support and guidance.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
Digital Marketing Manager
Glass Onion SRL
Milano
01.2017 - 01.2020
- Tasked with creating marketing strategy online and offline
- Edited editorial photos magazines, and social media posts
- Organization of files
- Tasked with creation of official website
- Tasked with Social media content creation
- E-commerce analyzing
- Tasked with creation of Facebook ads, creating campaigns, Targeting audience
- Tasked with Google ads, SEO management and keywords to creating ads and analyzing data
- Tasked with Email Marketing: newsletter creation, lead generations campaigns and data analysis
- Tasked with finding and sponsoring events
- Facing challenges and finding solutions such as logistics, marketing solutions
- Tasked with customer service
- Developed detailed presentations to spread brand awareness throughout SPA and beauty centers in Italy
- Developed social media strategy to increase sales with more than 300 bloggers
- Created online community with over 50,000 followers.
Education
Bachelor of Science -
EU Business School
Spain 01.2014
High School Diploma -
College Alpin Beau Soleil
Switzerland Skills
- Social Media Strategy and Management
- Marketing and Advertising
- Analytics and SEO
- Project Management
- Adobe Creative Suite
- SEO Optimization
- Creative and Innovative
- Amazon Web Services
- Website Development
Languages
Italian
English
Spanish
Personal Information
Date of Birth: 04/08/1994
Timeline
Marketing Director
Laboratori Italiani
01.2020 - Current
Digital Marketing Manager
Glass Onion SRL
01.2017 - 01.2020
Bachelor of Science -
EU Business School
High School Diploma -
College Alpin Beau Soleil