Blanca Marie Guzmán Ferrés
Santo Domingo, Rep Dom.
Summary
Experienced Marketing Manager for +24 years with a demonstrated history of working in the food and beverages industries (B2B & B2C). I consider myself as an integral person. The passion for what I do is my greatest strength and what I'm proudest of. Always ready to face new challenges.
Overview
20
20
years of professional experience
Work History
Senior Marketing & Innovation Manager
Cesar Iglesias S,A,
06.2022 - Current
- Boosted brand awareness while managing internal and external marketing campaigns and programs
- Utilize knowledge of online strategies to maximize campaign results.
- Managed marketing budget and associated P&L to develop and execute marketing strategies.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Created customer events, promotional strategies, and product commercialization.
- Performed market segmentations, targeting and positioning for each product/ Category line.
- Identified potential markets to capitalize on underserved areas.
CMO & Marketing Manager
Samung Latinamerica
05.2019 - 05.2022
- Managed 360 branding campaigns.
- Oversaw and guided brand marketing programs to optimize user product experience.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Conduct and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Establishing marketing goals to ensure profitability of products and/or services.
- Coordinated teams of design and implementation professionals to manage all project objectives.
- Utilize detailed market research, specific population demographics and lifestyle data to identify product target markets.
Regional Consumer Marketing Manager
Pepsico Foods & Beverages
05.2008 - 05.2018
- Ensure customer and market Growth for the Caribbean and Central America business (food & Beverages)
- Develop marketing plan for CSD’s category (Soft Carbonated Drinks) under push and pull plan model (B2B-Franchise model).
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Create effective sales plans utilizing customer needs forecast to increase market share.
- Secured long-term accounts by developing strategies to promote brand effectiveness and highlight product benefits.
CCSD & CMM Manager
Nestlé Caribbean
01.2004 - 05.2008
- Create trade marketing strategies to all channel and distributors.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balance profit, volume and share objectives to deliver long-term growth.
- Collaborate with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Conduct market research to identify new opportunities and target markets.
- Manage budget allocation and resource utilization to maximize marketing ROI.
Education
Bachelor Degree - International Marketing
Universidad Iberoamericana (Unibe)
Santo Domingo08.1998
Diploma - International Commerce
Adeico
Santo Domingo06.2003
MBA - Project Management
Eneb
Barcelona01.2023
Relevant Coursework
Skills
- Professional Communication
- Analytical Thinking / Reading Comprehension
- Staff Management
- Creative
- Managing budgets
- Time Management
- Strategic Planning
- Teamwork
- Loyal
Love Formula 1 & travel
I love formula 1, follower of Fernando Alonso for ever and I love traveling, getting to know new cultures.
Languages
Spanish
Native language
English
Advanced
C1
Additional Information
References:
* Pablo Rivero - Vice President of Marketing at Del Monte Fresh Products, mobile: 1 (787) 664-1756
* David Kahn - General Manager at PepsiCo Cono Sur, Mobile: +55 (11) 992-18-9904
* Michelle Cruz - Senior Vice President Compliance, Bank BHD-Leon, mobile: 1-809-501-5101
Timeline
Senior Marketing & Innovation Manager
Cesar Iglesias S,A,
06.2022 - Current
CMO & Marketing Manager
Samung Latinamerica
05.2019 - 05.2022
Regional Consumer Marketing Manager
Pepsico Foods & Beverages
05.2008 - 05.2018
CCSD & CMM Manager
Nestlé Caribbean
01.2004 - 05.2008
Bachelor Degree - International Marketing
Universidad Iberoamericana (Unibe)
Diploma - International Commerce
Adeico
MBA - Project Management
Eneb
Relevant Coursework
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