Andrés Reyes
Sales And Marketing Manager
Santo Domingo
Summary
I am a multilingual sales and business development professional with over six years of experience growing markets across the Caribbean and Central America. My background includes opening new countries, negotiating with senior-level clients, and managing complex sales cycles that require both strategic insight and hands-on execution. I have a strong track record of building lasting client relationships, aligning cross-functional teams, and delivering results through data-driven strategies. Fluent in English, Spanish, and French, I bring the ability to work across cultures and communicate effectively with executives at every level.
Overview
7
7
years of professional experience
Work History
Sales & Marketing Manager
Associated Brands Industries Limited
11.2021 - Current
- Expanded business operations across 5 new markets (Costa Rica, Guatemala, Nicaragua, Panama, and Puerto Rico) by identifying distributors, negotiating contracts, and coordinating initial container shipments to establish sustainable client partnerships.
- Led a 20 person sales team and consistently exceeded revenue targets by securing premium shelf space in major retail chains, including Grupo Ramos.
- Drove cross-functional initiatives between sales, marketing, and operations, optimizing client engagement and satisfaction while reducing operational costs and improving margins.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Structured and closed high-value deals with strategic partners across the Caribbean region, strengthening the company’s export footprint.
Traditional Trade Coordinator
Bepensa – Coca-Cola S.A.
11.2020 - 11.2021
- Managed complex sales cycles across retail, wholesale, and on-premise accounts, representing 60% of total business share.
- Launched and executed innovative campaigns, including #WorkLikeAMonster, driving sales growth and brand visibility during challenging market conditions.
- Enhanced client segmentation strategy post-pandemic to align with new commercial priorities, improving sales recovery and market share.
- Mitigated risks associated with global trade by staying informed about industry changes, such as tariffs or sanctions that may impact transactions.
Marketing and Client Development Specialist
Colgate-Palmolive
08.2018 - 11.2020
- Directed the flagship “Oral Health Month” campaign, integrating cross-functional partnerships with orthodontic services, media, and promotions, boosting engagement and sales.
- Supported the relaunch of Colgate Total 12 with targeted strategies that increased product penetration in major supermarket chains.
- Negotiated product launches and activations with senior-level retail executives, aligning promotional plans to client needs and maximizing visibility.
- Managed a diverse portfolio of clients, ensuring each received high-quality service tailored to their specific requirements.
- Conducted regular reviews of clients'' accounts, identifying areas for improvement or upselling opportunities as appropriate.
Education
BSc - International Business & Marketing
ESC Rennes
France 01.2018
BSc - International Business & Marketing
UC Leuven-Limburg
Belgium01.2017
BSc - International Business & Marketing
Universitat Autonoma De Barcelona
Spain01.2016
AFS Multicultural exchange - undefined
01.2015
High School Diploma - undefined
Colegio Bilingüe New Horizons
01.2014
Skills
- Fluent in Spanish, English and French
- CRM (Microsoft Dynamics)
- Proficient in Excel
- Power Pivot
- Proficient in Nielsen
- AI for business
- Sales tracking
- Relationship building
Timeline
Sales & Marketing Manager
Associated Brands Industries Limited
11.2021 - Current
Traditional Trade Coordinator
Bepensa – Coca-Cola S.A.
11.2020 - 11.2021
Marketing and Client Development Specialist
Colgate-Palmolive
08.2018 - 11.2020
AFS Multicultural exchange - undefined
High School Diploma - undefined
Colegio Bilingüe New Horizons
BSc - International Business & Marketing
ESC Rennes
BSc - International Business & Marketing
UC Leuven-Limburg
BSc - International Business & Marketing
Universitat Autonoma De Barcelona
Similar Profiles
Keishan SadooKeishan Sadoo
Sales Truck Attendant at Associated Brands Industries LimitedSales Truck Attendant at Associated Brands Industries Limited
ELEANOR NJOKI MUKURIAELEANOR NJOKI MUKURIA
Direct Sales Representative at Chandaria Industries Limited – Global Brands - BeiersdorfDirect Sales Representative at Chandaria Industries Limited – Global Brands - Beiersdorf
SAWOOD AHMEDSAWOOD AHMED
Senior Area Business Manager – Global Brand -Reebok | West at Aditya Birla Lifestyle Brands LimitedSenior Area Business Manager – Global Brand -Reebok | West at Aditya Birla Lifestyle Brands Limited
Yudenny De Leon TrinidadYudenny De Leon Trinidad
Collections Advisor at GBS Dominicana ScotiabankCollections Advisor at GBS Dominicana Scotiabank
Rey Junior López ContrerasRey Junior López Contreras
Taller De Mecánica at Nariz MéndezTaller De Mecánica at Nariz Méndez