Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Hi, I’m

Anceli :) Peguero

Anceli :) Peguero

Summary

Being bilingual (English and Spanish) gives me the advantage of understanding the American and Hispanic market who lives inside or outside the United States; good ideas always bring new business to our business when we speak the language of our audience.

I am a creative-highly-motivated woman with desire to take on new challenges. Proud of my strong work ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Let's work!

Overview

23
years of professional experience

Work History

HappyBoca.com

Founder & Creator
01.2020 - Current

Job overview

  • This online business is a print on demand store where I sell my artwork printed on different products.
  • Approved and negotiated contracts with distributors and suppliers.
  • Devised organizational vision, mission and foundational structure to facilitate early growth.
  • Analyzed operations to evaluate company performance, determining areas of potential improvement.
  • Formulated objectives by aligning product and service plans with company vision.
  • Coordinated and directed budget and financial operations to increase efficiency and maximize investments.

CMS/ Creative Marketing Services

Bilingual Creative Copywriter & Director
01.2018 - Current

Job overview

  • Identified, recommended and led initiatives to drive growth and performance improvement.
  • Developed new initiatives and partnerships with business and community leaders to reach business objectives.
  • Devised and managed creative plans for company branding and product launches.
  • Prepared and executed comprehensive product launch plans, defining messaging and target audiences.
  • Defined and executed long term brand strategy and positioning for multiple products across all channels.
  • Developed integrated marketing communications programs, collaborating with and managing agency partners to meet plans.
  • Directed and collaborated with creative services team to develop campaign elements aligned with product messaging and growth plans.
  • Mentored marketing personnel on best practices and protocols to maximize productivity.
  • Attracted and retained talent by supporting junior employees through system of mentorship.
  • Led design and project teams with big-picture view of business and client requirements.

PUCMM University

Marketing Manager
01.2019 - 01.2021

Job overview

  • Developing Creative Strategies to Sell & Promote Education Programs.
  • Strategically align internal and external communication to sell anf promote the education programs.
  • Strategize how to sell, promote and align the education programs effectively in digital & in print communications.
  • Develop creative ways of communicating with the potential students, follow up proposals & close the sells.
  • Lead the creative teams and career coordinators to organizes presential and online events around the education programs.
  • Organize and conceptualize PR and social events to inspire potential candidates to join our education programs.
  • Worked with management teams to oversee and monitor marketing strategies.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Represented company at local and trade association meetings to promote products.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Developed and owned strategic narrative on key initiatives to drive category demand.
  • Planned advertising campaigns for online, print and other mediums.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Evaluated marketing personnel and offered constructive feedback on ways to improve.
  • Recommended policy changes to improve marketing tactics and strategies.

Patente / Otaku Media

Creator & Founder
01.2008 - 10.2018

Job overview

  • Creating Ideas & Strategies to help accounts sell their products.
  • Managing Current Accounts.
  • Managing a Team of 12+ People.
  • Setting Budgets / Growing Company's Monthly Revenues.
  • Acquiring New Accounts.
  • Creative Input / Direction for Client Assignments.
  • Responsible for keeping the team productive & clients motivated.
  • Studied target audience and business offerings to devise effective call-to-action copy.
  • Gathered information from staff to produce relevant content based on current activities and organization updates.
  • Developed and maintained professional, long term relationships with various individuals, including internal personnel through dynamic communication and active listening skills.
  • Trained and coached new hires and junior developers and shared insight into ways to meet tight deadlines and improve overall efficiency.
  • Coordinated with marketing team to drive messaging and promote current campaigns.
  • Reviewed and evaluated competitive products, film, music, television and other art forms to generate new game design ideas.
  • Solicited, obtained and integrated feedback from design and technical staff into succesful advertising campaigns.

Comunique / Digital Agency

Business Development Manager
01.2016 - 01.2017

Job overview

  • Implementing creative business solutions/ Accelerated business growth.
  • Sell to clients the advantages of letting the company bring results to their digital media strategies.
  • Brought balance to the team making them feel enthusiastic & free of sharing their thoughts while working on projects under my management since the migration & quitting of human talent happened frequently.
  • Set the bar up making meetings fun, short & productive.
  • Leveraged cold calling, in-person visits and referrals to build leads.
  • Served as creative director of advertising campaigns for clients to help them achieve sales.
  • Maintained open and ongoing communication with clients to meet needs and expectations.
  • Established new customer accounts using negotiation and sales closing abilities.
  • Determined business development opportunities and implemented effective strategy for client acquisition.
  • Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
  • Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
  • Drove customer intimacy and brand value by defining and segmenting needs, pain points and buying behaviors.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Supported sales team members to drive growth and development.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Coached, developed and motivated team to achieve revenue goals.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.

Zol Fm

Morning Radio Host
01.2012 - 01.2013

Job overview

  • Interviewed guests and conversed according to script.
  • Researched subjects and prepared for live events, special programs and guest interviews.
  • Collaborated with producers and assistants to select and implement program content.
  • Shared public service announcements, music information and upcoming events with audiences.
  • Announced station breaks, commercials and public service information
  • Provided commentary during sporting events, parades and conventions.

Pagés BBDO

Sr. Art director
01.2006 - 01.2008

Job overview

  • Design concept & prints for advertising campaigns
  • Mentored artists on quality standards and improvements.
  • Copywriting for advertising campaigns
  • Corporate identity with its collateral material (POP)
  • Illustration for campaigns
  • Reviewed and approved designs, artwork and content developed by creative team.
  • Created series of rough sketches for review, revision and approval.
  • Brainstormed with team members and special project managers to provide unique concepts and designs.
  • Designed new on-brand visual elements to effectively convey concepts and messaging.
  • Maintained accurate specs by adhering to print and art specification standards.

McCann World-group

Art Director
01.2005 - 01.2006

Job overview

  • Art direction & copywriting advertising campaigns, packaging, and corporate identity.
  • Collaborated with creative design team to complete projects on tight deadlines.
  • Reviewed and approved designs, artwork and content developed by creative team.
  • Brainstormed with team members and special project managers to provide unique concepts and designs.
  • Designed new on-brand visual elements to effectively convey concepts and messaging.
  • Created series of rough sketches for review, revision and approval.

TBWA\Worldwide

Art Director
01.2004 - 01.2005

Job overview

  • Designing ad campaigns
  • Responsible for the final comps for newspaper ads (Not my favorite part)
  • Design logos
  • Support account executives with clients presentations.
  • Designed new on-brand visual elements to effectively convey concepts and messaging.
  • Generated prototypes and pitched to art department for development.
  • Assembled each approved design as model packet to guide development of computerized models.
  • Trained new creatives on responsibilities, agency procedures and client guidelines.

Univision Communications Inc

Intern Graphic Designer
01.2000 - 08.2000

Job overview

  • Designed new, on-brand visual elements focusing on concept and messaging.
  • Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
  • Prepared branding packages for point of sale displays, promotional materials and product packaging.
  • Created design concepts and sample layouts using knowledge of layout and design principles.

Education

Dale Carnegie Institute For Leadership

Certification
06.2015

University Overview

Management & Leadership / Issued

  • Professional development completed in Leadership

Bellas Artes Dominican Republic

Theater & Acting Major
06.2015

University Overview

I am a Creative Marketing Director & Strategist for Business Development with

ParsonsSchool of Design
New York City

Bachelor of Arts from Communication Design

University Overview

Altos De Chavón Escuela De Diseño

AAS from Fine Arts / Illustration

University Overview

Altos de Chavón Escuela de Diseño

AAS from Communications, Design / Advertising / Marketing

University Overview

Skills

  • Bilingual (Spanish & English)
  • Creative Agencies
  • Hispanic Market
  • USA Market
  • Copywriting
  • Creative Direction
  • Art Direction
  • Goal Setting to Increase Client's Revenue
  • Entrepreneurial and Innovative Abilities
  • Organizational Structuring Creative Teams
  • Creative Teams Management
  • Employee Motivation and Performance
  • Business Development
  • Complex Problem Solving
  • Judgement and Decision Making
  • Effective Communicator and Public Speaker
  • Strategic Vision
  • Team Leadership

Languages

Languages
  • Spanish and English, (I speak very basic French too).
  • Additional Information

    Additional Information
    • Thank you, Anceli Peguero :)

    Timeline

    Founder & Creator
    HappyBoca.com
    01.2020 - Current
    Marketing Manager
    PUCMM University
    01.2019 - 01.2021
    Bilingual Creative Copywriter & Director
    CMS/ Creative Marketing Services
    01.2018 - Current
    Business Development Manager
    Comunique / Digital Agency
    01.2016 - 01.2017
    Morning Radio Host
    Zol Fm
    01.2012 - 01.2013
    Creator & Founder
    Patente / Otaku Media
    01.2008 - 10.2018
    Sr. Art director
    Pagés BBDO
    01.2006 - 01.2008
    Art Director
    McCann World-group
    01.2005 - 01.2006
    Art Director
    TBWA\Worldwide
    01.2004 - 01.2005
    Intern Graphic Designer
    Univision Communications Inc
    01.2000 - 08.2000
    Dale Carnegie Institute For Leadership
    Certification
    Bellas Artes Dominican Republic
    Theater & Acting Major
    ParsonsSchool of Design
    Bachelor of Arts from Communication Design
    Altos De Chavón Escuela De Diseño
    AAS from Fine Arts / Illustration
    Altos de Chavón Escuela de Diseño
    AAS from Communications, Design / Advertising / Marketing
    Anceli :) Peguero