Allison Williams
Irvine,CA
Summary
I am the current Client and Community Relations Specialist at PNC Bank, located in Orange County, California. Public Relations/Advertising graduate from The Pennsylvania State University in 2023. Minor in Digital Media Trends and Analytics.
I have ample consumer focused experience with 6.5 years working lead for a nonprofit organization, my personal small business, 2 professional internships, writing for a student media platform, multiple professional certifications and holding an executive position in a student-run PR Firm in State College, Pennsylvania.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Client and Community Relations Specialist
PNC Bank
Irvine, California
08.2023 - Current
- Plans and executes client and community relations activities including: event planning, execution and tracking, market sponsorship activation, philanthropy, grant-making and employee engagement programs to deliver the PNC brand across the market.
- Provides additional support as needed to three west coast markets in general communications, asset management and philanthropic giving
Organizational Financial Wellness Intern
PNC Bank
Washington D.C.
05.2022 - 08.2022
- Taught community members about the importance of stable financial health through presentations and tabling events
- Competed in Venture Vault (PNC’s optional version of “Shark Tank”)
- Worked collaboratively with team members on Capstone Project
Account Executive
Happy Valley Communications
State College, PA
12.2022 - 05.2023
- Communicated consistently and frequently with client
- Led weekly meetings with Account Associates
- Created effective communication solutions to client needs
- Delegated weekly tasks to Account Associates
- Attended AE Meetings and mandatory All-Firm Meetings
- Completed mandatory weekly work logs and review AAs
- Submited weekly AE check-in's
- Created a campaign book at the end of the semester
Community Engagement Intern
Happy Valley Communications
State College, PA
01.2022 - 05.2022
- Assisted the Director of Internal Affairs and University Relations to plan and organize events
- Aided the Director of Internal Affairs in ensuring the smooth execution of all internal training for AA and AE’s
- Brainstorming creative social media content
- Met regularly with the board of directors to discuss goals and expectations
Freelance Marketing Assistant
Groove Inc.
Virtual
11.2022 - 01.2023
- Scouted articles in favor of client's needs & pitched client to writer to gain exposure
Account Associate
Happy Valley Communications
State College, PA
01.2022 - 08.2022
- Assisted local businesses, non-profits, and student organizations in their marketing and communications goals
- Clients: BIYA App, Centre Bike, and Alex Blom Creates
Writer
Her Campus PSU
State College, PA
09.2022 - 05.2023
- Attended team meetings to discuss projects and brainstorm ideas
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content
Affiliate Marketing Intern
Today's Business
Virtual
09.2021 - 11.2021
- Scouted articles in favor of client’s needs in order to promote their product
- Utilized SEMrush to optimize SEO capabilities
- Created organic search review pages for admin to reach out to relevant companies
Entrepreneur
Candles by Allison
Plymouth, PA
07.2020 - 08.2022
- Developed and updated Etsy e-commerce website and cross-promote through social media
- Generated and posted social media content to market homemade wax melts and candles
- 700+ pieces sold
Team Lead & Cashier
The Lands at Hillside Farms
Shavertown, PA
08.2016 - 06.2023
- Delegated daily tasks to team members to optimize group productivity in ice cream parlor
- Trained new team members in cash register operation, stock procedures and customer services
- Helped customers find specific products, answered questions and offered product advice
Education
Bachelor of Arts - Public Relations
The Pennsylvania State University
State College, PA05.2023
Certification
- Google Analytics (2022)
- Google Ads Search (2022)
- Hootsuite Platform Certification (2022)
Timeline
Client and Community Relations Specialist
PNC Bank
08.2023 - Current
Account Executive
Happy Valley Communications
12.2022 - 05.2023
Freelance Marketing Assistant
Groove Inc.
11.2022 - 01.2023
Writer
Her Campus PSU
09.2022 - 05.2023
Organizational Financial Wellness Intern
PNC Bank
05.2022 - 08.2022
Community Engagement Intern
Happy Valley Communications
01.2022 - 05.2022
Account Associate
Happy Valley Communications
01.2022 - 08.2022
Affiliate Marketing Intern
Today's Business
09.2021 - 11.2021
Entrepreneur
Candles by Allison
07.2020 - 08.2022
Team Lead & Cashier
The Lands at Hillside Farms
08.2016 - 06.2023
Bachelor of Arts - Public Relations
The Pennsylvania State University
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